Episode Fifteen | The Rebranding Process of Bangin’ Banjos Brewing to Pompano Beach Brewing Co.

The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

During this episode we got to take a look under the hood of Pompano Beach Brewing Co. We got to see what makes them tick and learned why they decided to embark on a rebrand of their entire brewery. Before we get started, let’s really dive into what a rebrand exactly is. A rebrand is the process of changing your image. It’s a marketing strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity from your competitors in the market. Sometimes the necessity for a rebrand is obvious and can begin to feel very pressing. Other times, it can be more subtle. While there’s no set-in-stone checklist for knowing when you need to rebrand, we do see a recurring set of criteria leading up to breweries pulling the trigger. During this episode we explored: ✪ Learning a bit more about Adam Feingold the co-founder of Pompano Beach Brewing formerly known as Bangin’ Banjo Brewing ✪ What led Adam and the other co-founders in the creation of Bangin’ Banjos? ✪ Where the name Bangin’ Banjos came from? ✪ How Covid19 aided in the decision to pivot their business model. ✪ The thought process that went into the rebrand here at Pompano Beach Brewing Co. ✪ The rebranding phases of Pompano Beach Brewing Co.