Why content writers and other freelancers need a Google My Business listing (and how to use it to your advantage)

The Content Byte

Вміст надано Lynne Testoni and Rachel Smith, Lynne Testoni, and Rachel Smith. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lynne Testoni and Rachel Smith, Lynne Testoni, and Rachel Smith або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3y ago 31:58

MP4•Головна епізоду

While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can be, including:

What Google My Business is, how to access it and how to get the benefits of it
How to set it up and what’s important to include, from service areas to products
Why neglecting it could mean other freelancers rank above you
How to use it to showcase your wares and put you in the best position to compete with the big players out there (including freelancers marketplaces)
Why the more you feed your GMB, the better visibility you’ll get
How to use UTM tracking codes to find out if your leads are GMB ones
What kinds of visuals to use if you’re a service-based business and not a shopfront
How to use GMB to stalk your competitors and get ideas on tweaking your profile
Lots more!

Where to find Katie

LinkedIn https://www.linkedin.com/in/katie-hull-01717935/

Twitter https://twitter.com/LadyHull

Facebook https://www.facebook.com/HulloCommunications

Website https://hullocommunications.com.au

210 епізодів

#Careers #Business #Lynne Testoni and Rachel Smith #Lynne Testoni #Rachel Smith #Content #Media #Writers #Writing #Podcasting Education #Freelancing