EP94: How Facebook Empowers Community Builders w/ Logan Johnston

The Community Corner with Beth McIntyre

Today, we’re joined by Logan Johnston, Community Manager, Community Partnerships Team at Facebook. In this episode, Logan describes how their team at Facebook identifies, trains, and supports community builders to maximize their social impact. He also shares which community metrics Facebook monitors and how they empower group managers with learning resources, tips, and tricks. Whilst an increasingly larger number of brands are beginning to realize the benefit of creating and engaging in communities, Logan shares that the true power of community in the creator economy is yet to be realized. Logan then goes onto cover what community builders can do to keep their communities engaged beyond video calls.