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How To Reach + Retain Gen Z On Insta + YouTube
Manage episode 497410226 series 3184314
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Episode Summary:
In this episode, Kenny Jahng sits down with Nils Gulbranson, a digitally native Christian content creator, to explore how to make biblical teaching both accessible and engaging on digital platforms. Nils shares the strategies behind his rapid growth to nearly 100K followers and millions of views, plus actionable advice for churches looking to connect with younger audiences online. Listeners will discover practical steps for building an authentic digital presence, choosing the right platforms, and crafting content that resonates with today’s digitally native generation. Whether you’re a pastor or a church communicator, you’ll come away with new ideas to amplify your ministry’s voice online.
In This Episode, You’ll Learn:
How Nils identified a gap between traditional biblical scholarship and Gen Z’s content consumption—and why he stepped in to bridge it
Why reframing your view from “algorithm” to “audience” transforms your approach to social media strategy
The most common mistakes churches make in their digital outreach—and what to stop doing right now
Why authenticity and “messy” realness outperform overly polished, perfection-driven content for younger audiences
Which digital platform holds the greatest potential for churches today, and where to focus your limited resources for maximum impact
How to assemble a lean, effective digital ministry team—even when resources are limited
The case for pastors building a personal online platform alongside the church’s official accounts
Key Quotes:
“Algorithm and audience is synonymous. If the algorithm doesn’t like your video, it means that your audience doesn’t like your video.” — Nils Gulbranson
“Stop trying to make everything look perfect…we crave authenticity.” — Nils Gulbranson
“If you are going to take resources and focus on one platform, it's YouTube.” — Nils Gulbranson
“Version One is better than Version None. Just get it out the door.” — Kenny Jahng
“Our source of creativity comes from God… Christians should be the forefront of excellence when it comes to all domains of life.” — Nils Gulbranson
Links & Resources Mentioned:
Instagram: @nilsglen (Nils Gulbranson’s primary platform)YouTube: Nils GlenLinkedIn: Connect with Nils Gulbranson (no direct link provided)Email: Nil's [lastname].[firstname]@gmailChurch Tech Today: www.churchtechtoday.com FrontDoor.church: www.frontdoor.church
About the Church Tech Today Podcast:The Church Tech Today Podcast helps pastors, church staff, and ministry leaders navigate the intersection of faith and technology with confidence. Hosted by Kenny Jahng and brought to you by www.MinistryLink.com
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