Spotify wrapped 2021, NOW what do you do with it?


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The yearly Spotify Wrapped numbers came out this week and if you've been on social media, you've seen everyone sharing their results. This is an exciting time for some and there is so much to be gained from it.
Just in case you don't know, every year Spotify releases a cool, animated video showing all the stats over the past year on your Spotify for Artists page. They cover a wide range of numbers including countries listened, total hours spent listened, and overall stream count. This is a great feature that Spotify gives to its artists for free.
I wanted to talk through a few points on what we can do with the numbers we see on our yearly wrap. It can be easy to get excited about big wins or defeated about dismal numbers, but I believe there is so much to learn and take from these stats.
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