2. Mistake 1: Assuming people would listen and want to hire us

The Christian Entrepreneurs Podcast

Вміст надано Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 6:06

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Hi this is Annemarie and welcome to another #ListenerIntoLead tip.

This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.

As businesses we know it can take multiple touchpoints for people to get to 'know, like, and trust' you.

And, there’s a difference between your audience building 'know, like and trust' with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work with this person?’

In fact, I would say that a majority of your audience is not really looking to buy, but rather to learn, to be inspired, and/or to find and answer to a solution. They’re not really in buying mode.

But there are some subtle things you can do...

I share more in today’s tip.

Additional Resources:

Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants

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To staying ambitious, Annemarie

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