2. Mistake 1: Assuming people would listen and want to hire us


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Зроблено Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.

Hi this is Annemarie and welcome to another #ListenerIntoLead tip.

This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.

As businesses we know it can take multiple touchpoints for people to get to 'know, like, and trust' you.

And, there’s a difference between your audience building 'know, like and trust' with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work with this person?’

In fact, I would say that a majority of your audience is not really looking to buy, but rather to learn, to be inspired, and/or to find and answer to a solution. They’re not really in buying mode.

But there are some subtle things you can do...

I share more in today’s tip.

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To staying ambitious, Annemarie

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