#34 – Own Your Path

The Chris Weir Experience

Don’t avoid your responsibility to make tough decisions. I think some entrepreneurs push decisions off in the name of employee empowerment. Whether that’s fear, indecision, or just a blatant misunderstanding of what employee empowerment is, it’s bad for the business.

Every single time you compromise, or allow others to compromise, the vision, mission, or purpose of your business, you piss on your company flag. Fiercely defend your organizational philosophy and require the same from your team. It’s not against the rules to demand loyalty and buy in.

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Thank you so much for consuming my content. I sincerely hope that, at least on some level, you find value. I will never claim to have all of the answers. All I have are my experiences – successes and failures – and I hope you enjoy hearing about them as much as I enjoy sharing them.

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Chris Weir is the Chairman and CEO of The Weirdo Group, and the active CEO of Two Second Media, a full-service media, marketing, and advertising agency focused on supporting small to medium sized businesses. For more than a decade, Chris has produced marketing and advertising campaigns for brands such as Nike, Yamaha, Chevrolet, Lonza, The Veteran’s Administration, Susan G. Komen Foundation, and countless local and regional corporations and brands.

In addition to Two Second Media, The Weirdo Group is growing to include Front Yard Marketing, which is a modern-day real estate marketing firm, and Weirdo Talent, which represents musicians, performers, athletes, influencers, etc. Also, along with his wife Candace, Chris co-directs Wine Down Therapy, which promotes and sells award winning wines from vineyards around the world.

For many years, Chris has been called on to give presentations, keynotes, lectures, and training seminars for audiences of all sizes. Recognized as engaging and thought-provoking, Chris has spoken for organizations and businesses, universities and local governments, and even hosted his own talk radio show.

Over the past decade, Chris’s advertising agency has been awarded 3 Addy Awards, 6 Telly Awards, 4 Communicator Awards, and he was named Ohio Businessman of the Year in 2005. Also, in 2005, he won a national advertising award from Mortgage Originator Magazine for Most Innovative Marketing Strategy in the mortgage industry.

Business: [e-mail]

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