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Nick Arambula of Neighbor on Doing a "Lift Out" on a New Direct to Consumer E-Commerce Category
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What does it take to build a successful direct-to-customer e-commerce business? To build and scale a business that mostly deals with bulky items online, you must focus on brand visual representation, product design, and a genuine interest in the industry.
In this episode of The Capital Stack, we have Nick Arambula, the Co-Founder & CEO at Neighbor and former executive at bedding brand Tuft & Needle. Neighbor is a Phoenix-based outdoor furniture company bringing a unique perspective of sophistication, design, and distinctive customer service to the outdoor furniture category.
Listen in to learn how to build and scale a direct-to-consumer business model that captures value with a much leaner team. You will learn about the ups and downs of being a founder and the importance of being intentional to do a good job.
What You Will Discover:
· [02:20] The three reasons why Nick and his partners started Neighbor and specialized in outdoor furniture.
· [07:22] How they’re building a reasonably sound business model by capturing value with their products.
· [10:23] The strategy that has allowed Neighbor to scale with a much leaner team.
· [12:25] He describes their mechanism of bringing customers and generating sales online.
· [17:34] The importance of having a physical presence to compete and scale your retail business properly.
· [19:04] How they approach product bundling and build a flat-packing strategy for easier shipping.
· [24:56] How they raised capital and through the storm of a non-profitable year for retail.
· [27:11] Nick compares his role as an executive at Tuft& Needle and as the founder at Neighbor.
· [32:35] Why it would be wrong for an investor to underwrite Neighbor as Tuft& Needle.
· [35:51] Random questions with Nick!
Memorable Quote:
· “There are categories in retail where you have to have a physical presence for your business to scale in a way that you can compete with some of the incumbents in the space.”- Nick [17:49]
Connect with Nick:
· Website: https://www.hineighbor.com/
· LinkedIn: https://www.linkedin.com/in/nicholas-arambula-90775726/
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