From Clothing Brand to Cannabis Marketing Powerhouse: The High Rise Agency Story with Erin Coffey

The Cannabis Incubator Podcast

🌿🚀 Join us for an inspiring episode as we unravel the evolution of High Rise Agency, a remarkable journey from a clothing brand to a leading cannabis marketing agency. Our guest, Erin Coffey, the CEO, and founder of High Rise Agency, shares their exciting transformation, starting with a YouTube channel, Higher Rise TV, and culminating in a Beverly Hills mansion where they created a cannabis content house and hosted industry events.

🎧 Timestamps to key discussions:

• 0:00 - Dive into the evolution of High Rise Agency.
• 10:42 - Discover the challenges and strategies for effective cannabis marketing, focusing on organic, relatable content and budget-friendly content creation.
• 20:45 - Explore the value of consistency, time, and market research in building a brand and the importance of industry understanding within the team.
• 30:22 - Uncover the secrets of successful cannabis branding, leveraging micro-influencers, and storytelling in marketing campaigns.
• 39:57 - Gain valuable insights on staying updated with marketing knowledge, the potential impact of AI on marketing, and AI prompt proficiency.
• 49:34 - Embrace the importance of starting and improving content quality as you go along in your marketing journey.

🚀 Don't miss the expert advice and valuable tips shared by Erin and Ryan. Immerse yourself in the world of cannabis marketing and learn how to thrive in this dynamic industry. Connect with Erin (@thehighriserin) and the High Rise Agency (@highrise.agency) on social media and discover their incredible portfolio. Hit that subscribe button and stay tuned for more enriching discussions on marketing and the cannabis world. #HighRiseAgency #CannabisMarketing #ContentCreation #BrandingStrategies #CannabisIndustryInsights