Manage episode 339692055 series 3257207
Running a business is a lot of hard work. Every day things can go wrong, customers complain and competitors take pot shots at you. But if you fall into just defending your business fixated on today’s issues you will fail.
Success requires we all do scenario planning for the future. This podcast tells us how to move beyond hearing about headlines, to applying those trends to our decisions about our future. It is darn near impossible to make good decisions if you don’t have a future scenario plan already, into which you can incorporate predictions for rising ocean levels, water shortages, flooding rains, extraordinary heat, etc.
This podcast also explains why you can’t grow your business if you don’t think about how trends will impact your daily operations. For example, the last 20 years has seen a complete change in media. No longer can we tell our business story via newspaper, radio or TV. Nor can we hope to educate ourselves using those tools. To be abreast of news we have to hunt for reliable sources. And to tell our story we have to be active communicator using all the direct tools at our disposal. We can’t grow if we can’t use media trends to communicate with customers, suppliers and our communities.
• Do you have even 1 well developed scenario plan for 2030?
• Do you have a process for incorporating trends into your decision-making process?
• Are you using trends to identify potentially devastating impacts to your business?
• Do you actively think about how you can use trends to accelerate your success – say by moving?