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Don’t Just Survive, Learn How to Thrive in Your Apparel Business!
Manage episode 428351009 series 3560517
Вміст надано Rachel Erickson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rachel Erickson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Don’t Just Survive, Learn How to Thrive in Your Apparel Business!
In today’s episode, Rachel is showing us that it is absolutely possible to thrive in the apparel industry during challenging economic times. She doesn’t hold back on the real struggles—and welcomes triumphs, of running an apparel business. Even as Rachel enters her third year at Unmarked Street, making great money doesn't necessarily translate to annual profit. This episode explores the importance of scrutinizing every dollar spent and assessing the ROI to finally achieve that elusive profitability.
We'll also dive into topics like making sure you’re always learning and brand messaging. Spoiler alert! It’s crucial for increasing visibility and establishing your brand as an industry leader. Finally, we address nurturing brand loyalty, especially in the sustainable apparel sector, and how locking down your systems and processes is essential for future growth. Don't miss out on actionable tips for maintaining customer loyalty, enhancing brand messaging, and fostering collective growth within the apparel industry.
In this episode, you’ll hear:
-Make sure you’re bringing in more money than you are spending.
-Rachel’s huge goal for the year!
-Think about your ROI on anything that you do in your business and really hone in on your brand’s messaging.
-Hard truth: You will not always have new customers coming in.
-Lock down those systems and processes, yes, even the boring stuff, so you are prepared for that growth in the future.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet
Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet
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