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The Future Of Marketing with David Lange
Manage episode 263221282 series 2688636
Вміст надано Jan Mehlhose. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jan Mehlhose або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
As almost everything else in our world, marketing was radically disrupted by technology in this century. With highly sophisticated machine learning and big data analysis, the change will even be more profound in the future. The phenomenon where artificial intelligence buys and optimizes media based on data analysis is called programmatic marketing. Although most people outside the digital marketing space do not know what programmatic marketing is, it already effects the life of all of us. In this episode, David Lange explains programmatic marketing in a nutshell and describes some of the most impactful developments that we can expect in the future .
David Lange co-founded the programmatic marketing agency adlicious 6 years ago and grew it with his partner into an international player with 30 employees and offices in Hamburg and New York. David has studied in China and lived there for 1.5 years. After university, he took a job at one of the first programmatic marketing agencies and quickly learned how powerful it is. That is when he teamed up with one of his colleagues to start their own agency, adlicious.
Some of the questions I ask David:
- What did you learn about China when you lived there? (6:52)
- Why is programmatic marketing so powerful? (12:15)
- What is the advantage of programmatic marketing versus booking in media manually? (15:02)
- Although programmatic marketing is now very established, and many companies have their own teams. Why do they still hire you as an external agency instead of doing everything themselves? (18:46)
- How will you disrupti your own business to be prepared for the next decade? (21:21)
- How can someone who wants to get into programmatic marketing, acquire the necessary knowledge and skills? (24:37)
- How will the future of marketing look like? How will it be shaped by highly sophisticated machine learning and big data analysis? (37:51)
Create your future à Join The Business Artist Club here: https://www.businessartist.club
More about David Lange:
E-Mail: david@adlicious.me
https://adlicious.me/en-home
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