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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Strategy, Technology & Digital [REPLAY] with Pascale Scheurer
Manage episode 329156344 series 2941560
Вміст надано Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’.
Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks.
Key takeaways
- Using more digital channels
- Focus on attracting and retaining the best talent
- Building relationships & networks
- Being mindful of others
Links
Podcast host - Ayo Abbas
Pascale Scheurer
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
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