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Episode 21: Thad McIlroy on Metadata Quality, the Backlist, and more
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In this episode I am joined by Thad McIlroy, an electronic publishing analyst and author based in San Francisco. Thad writes in-depth articles on publishing topics for his own website, The Future of Publishing, as well as for Publishers Weekly. We started off the conversation talking about the need to understand metadata from a strategic perspective, not just from a clerical or practical perspective, even as far up the food chain as the publisher or CEO.
With that strategic understanding in place, the next step for any publishing company is to experiment with your metadata and find what works for your books. Every company is different, and every list is different, so it is important to put in the time and effort to see what will be most effective for you.
Thad also provided his thoughts on the value of addressing metadata on backlist titles, choosing BISAC subject codes, creating keywords, and the differences between discoverability, findability, and conversion.
I highly recommend you check out Thad's website, The Future of Publishing, and read his article, "We Need to Talk About the Backlist".
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