Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.
• Starting with pain points and amplifying the emotional impact of customer problems
• Using video sales letters for higher-ticket items to prevent price-shopping before value is established
• Creating clear differentiation between your solution and competitors' offerings
• Developing testimonials that showcase before-and-after transformation stories
• Building bold guarantees that reverse risk and increase buyer confidence
• Optimizing checkout pages by reinforcing trust elements from your sales page
• Avoiding the common mistakes that hurt conversion rates
• Creating urgency through natural consequences rather than artificial scarcity

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

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Розділи

1. Introduction to Conversion Focus (00:00:00)

2. Website Traffic Changes in the AI Era (00:07:16)

3. Video Sales Letters vs Landing Pages (00:15:25)

4. Pain Points and Problem Amplification (00:26:42)

5. Unique Selling Proposition and Testimonials (00:37:15)

6. Offers, Decoy Pricing, and Urgency (00:48:51)

7. Checkout Page Optimization Techniques (00:58:29)