Artwork

Вміст надано Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !

Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)

 
Поширити
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 09, 2024 10:39 (4d ago)

What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 413060836 series 3186756
Вміст надано Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

One of the most recognized sounds computer lovers remember is the dial-up connection and AOL’s announcement that says, “You’ve Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification saying, “You’ve Got Mail!”

What changed?

The biggest difference is that many (if not most) of the emails we get today have one goal: to sell us something. Some of that is subtle, like email lists we have signed up for, while others are just blatant phishing, which is a random solution (or at least they say so) in search of a problem.

It’s hard to have the time and resources to optimize data, but that is one of the single activities that can impact email marketing success.

All too often, we import names and emails into email programs and lists because it’s easy. What’s a bit harder is collecting more detailed information and tagging contacts along their lifecycle on your email list.

I hate to break it to you, but people don’t want your newsletter. Newsletters are about you, and they are interested in what benefits them. Yet companies create emails with five or twenty stories (some or all with links).

The real challenge is finding and creating content relative to your audience when you send it. It is so important to create fresh, specific, and timely content.

The best way to prime your business for the AI revolution is to learn how it works for you and your company in the current business environment and then adapt as the tools become smarter and more accessible (and affordable).

  continue reading

300 епізодів

Artwork
iconПоширити
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 09, 2024 10:39 (4d ago)

What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 413060836 series 3186756
Вміст надано Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

One of the most recognized sounds computer lovers remember is the dial-up connection and AOL’s announcement that says, “You’ve Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification saying, “You’ve Got Mail!”

What changed?

The biggest difference is that many (if not most) of the emails we get today have one goal: to sell us something. Some of that is subtle, like email lists we have signed up for, while others are just blatant phishing, which is a random solution (or at least they say so) in search of a problem.

It’s hard to have the time and resources to optimize data, but that is one of the single activities that can impact email marketing success.

All too often, we import names and emails into email programs and lists because it’s easy. What’s a bit harder is collecting more detailed information and tagging contacts along their lifecycle on your email list.

I hate to break it to you, but people don’t want your newsletter. Newsletters are about you, and they are interested in what benefits them. Yet companies create emails with five or twenty stories (some or all with links).

The real challenge is finding and creating content relative to your audience when you send it. It is so important to create fresh, specific, and timely content.

The best way to prime your business for the AI revolution is to learn how it works for you and your company in the current business environment and then adapt as the tools become smarter and more accessible (and affordable).

  continue reading

300 епізодів

Усі епізоди

×
 
Loading …

Ласкаво просимо до Player FM!

Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.

 

Короткий довідник