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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 955 – BACON – Chapter 7: Getting to Know You
Manage episode 404998610 series 3186756
Вміст надано Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows about you and your business. Knowing who knows what is almost like the old Abbott and Costello bit, “Who’s on first.” Or, what came first, the chicken or the egg? Just because someone becomes aware of your business or gets to know you exist does not guarantee that they will remember you a week, month, or year from now. That means that you have to remind them that you are there and that you are still relevant. As I mentioned, there are three kinds of marketing: awareness, education, and sales. Awareness is about being top of mind. With awareness marketing, your goal isn’t to inform, educate, or convince. It’s about raising your hand and saying, “HEY… we’re still here!”
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