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Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting
Manage episode 436607771 series 3422484
Вміст надано Linda Fanaras. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Linda Fanaras або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces time to market.
Jason also offers key insights into overcoming common pitfalls, enhancing internal and external adoption planning, and shifting focus from technology to creating exceptional customer experiences.
Tune in to learn actionable strategies to elevate your B2B commerce initiatives.
02:38 Understanding the Fit for Commerce Framework
06:39 Key Challenges in B2B Digital Transformation
07:27 Adoption Planning and Sales Team Integration
10:51 Customer Experience and Technology Selection
For more information:
https://www.greenwoodconsulting.net
https://www.linkedin.com/in/jason-greenwood-digital-expert/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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