Ep 024: How to own your authority and be the expert

The Authority Show

So let me ask you a question: What type of coach are you?

Through the course of working with many brilliant authors, I’ve identified two types of coaches playing the game: the Invisible Coach and the Authority Coach.

Both are vastly different in how they show up and serve, but the effect of which one you choose to be goes much deeper than that — in fact, it can change the entire outcome of your business.

On this episode of The AUTHORity Show I’m giving you the low-down on what each type looks like (and how it affects your business) so you can figure out which you are and decide if that’s the kind you want to be — then you can shift gears where needed.

So how do you figure out if you’re invisible or an authority?

A few telltale questions can help, like...

• Do I shrink back and hide or do my best to stand out?
• Am I holding back out of fear of judgment or do I show up as undeniably me?
• Is my vision short-term or am I focused on playing the long game?

Each of your answers plays into whether you’ll be busting your ass on that damn never-ending hamster wheel or if you’ll be smart and let your book do the heavy lifting for you.

Bottom line: do you want to be just a face in the crowd, or do you want to be the one people look for in the crowd?

You’ve got two options to choose from that will each lead you on a different path, so my recommendation is to choose wisely.

Give this episode a listen, then hit me up on IG @jessicakillingley and let me know which type you’re choosing to be. And if you pick the right one and are ready to get your book off the ground, let me know you’re ready for my help.

Here are the highlights from this episode:

{2:59} How we have a choice about how we show up in our businesses

{4:43} Understanding the power of the word 'yet'

{7:12} What happens when you don't have a USP and you're an 'invisible coach'

{11:32} What you need to have in place to have a successful business.

{12:31} The importance of self-belief

{15:28 Figuring out your methodology and your USP for the person you want to be in the future.

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