Building for Bharat: Sharechat's Group Product Manager Ekta on understanding the market and audience

The Ashish Sinha Show

Вміст надано Ashish Sinha. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ashish Sinha або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3y ago 52:07

MP3•Головна епізоду

Bharat is not a homogeneous lump of 500+ Mn basis access to Internet, Socio-economic background or a vernacular cut. It has more refined layers and sub-cultures that drive it. With a stronger aspirational participation to the Indian economy & shift to producer mindset than consumers - building for Bharat means getting away from the mindset of stripped down version of products for affordability - but to re-engineer a suite of products from first principles needs, wants & desires of these users.

In this talk, Ekta shares personal anecdotes from user research, defining the right goals, "living" their lives, contrast it with other matured products for different user segments and how to set yourself up as Product leaders to build products that positively shape the lives of these users.

The talk was done as part of ProductgeeksConf - world's first audio conference. The conference happened on FWD app.

126 епізодів

#Business #Ashish Sinha