EP132: Scarcity, Urgency or Always Available? Inventory & Marketing Models For Creative Business

The And She Looked Up Podcast

How do you manage inventory and demand in your creative business? Do you use and market a scarcity model? An urgency model? Or an always available model? This week Melissa and Heather walk you through each of these and outline the pros and cons of each as well as showing you how you can use a mix of all three in your creative business!

This episode is brought to you by Fine Lime Designs Illustrations
This is a great episode for creatives who:

• have wondered if it's better to create urgency or scarcity around a product or service through limited availability or to have an "always available" or evergreen model
• make one of a kind products (ie paintings, pottery etc)
• have consistent best sellers
• want to have multiple options when it comes to where they sell their products
• are considering adding wholesale or in person markets to their revenue streams
• are looking for better ways to manage their creative time vs their admin time

For a summary of this episode and all the links mentioned please visit:
Episode132: Inventory & Marketing Models for Creative Businesses
You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.
You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

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And She Looked Up Creative Hour Podcast
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.