EP 17 - Building Your Business & Brand Through Marketing Fundamentals with Eric Berman

The Alchemy of Business Show

How soon should you monetize your idea or business? Some entrepreneurs and businesses want to quickly jump in on the selling part right away because that’s where the money comes in. After all, why are we in business if we’re not going to create profit from it?

There are 2 essential elements, however, that you to know before you consider going to market and reaping the sales, which are to build strong foundations first for your business and to know its identity and story through brand. Some people tend to skip this part and it will only be a matter of time before they realize a lot of money and time has been wasted on ads or other quick selling activities.

So for any business or entrepreneur that wants to make it big and maintain its longevity over time, some important questions to ask is what do you do and why do you do it?

Build, Brand & Monetize is the motto of Brandetize and its co-founder, Eric Berman. Eric is a Brand & Marketing Expert. In this episode, he shares his 1st-hand experience & knowledge in building a business and marketing that will represent your values. In this episode of The Alchemy of Business, he and our host, Steve Rodgers, talk about their experiences and share tips on dealing with the challenges. Listen or watch this week’s episode and gain more knowledge about marketing, life, and business.