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88 - Promotion V Positioning
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Вміст надано Greg Roworth. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Roworth або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Most consultancy firms tend to work on promotion as their marketing strategy, judging by their websites and the way they present themselves and their firms both online and in networking meetings. However, from what I see, promotion creates resistance and triggers questions that raise doubts about competence, trustworthiness and reliability.
On the other hand, the few consultants that use positioning as their marketing strategy, avoid triggering those same questions, especially when they are using authority positioning.
In this episode, I explain why authority positioning is a much better strategy than promotion, when it comes to attracting and acquiring more premium level clients who are ready to buy your services.
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