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72 - How To Become The Accepted Authority In Your Field
Manage episode 384851072 series 3365656
Вміст надано Greg Roworth. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Roworth або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What does it take as an owner of a consultancy practice to be regarded as the accepted authority in your field?
Does it need someone to appoint you to that position?
Of course that's not how it happens.
Does it need us to claim that position?
Well, yes and no.
We can't just claim to be the authority and then go on doing what we've always done and just keep doing the same things as our competitors do.
We have to be different and stand out so that our target market acknowledges that we are the authority.
So, we have to claim that position, but it's our clients and target market that acknowledges that position for us.
How do we make that happen?
Listen to the podcast to find out, or go to https://businessflightpath.com to discover more.
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