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58 - The Right Focus For Marketing Your Consulting Services
Manage episode 373957216 series 3365656
Вміст надано Greg Roworth. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Roworth або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What is the right focus for marketing your consultancy services or consulting firm?
Many people would choose getting more leads as the aim of their marketing. But is that really the best focus?
In this episode, I discuss the results of a poll I conducted on LinkedIn to identify the current marketing focus for consulting firms.
The results that came in shocked me, even though they weren't that surprising.
They tell us a lot about the marketing approach of consulting firms in general. However, perhaps this is just an indication of the general lack of marketing skill and capability that exists in consultancy firms.
I believe the focus of marketing consulting services should be diametrically opposite the results that my poll uncovered. In this week's episode of the Accepted Authority, I detail why that is the case.
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