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Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
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Вміст надано Omprakash Karuppanan. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Omprakash Karuppanan або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:
Why your ABM advertising doesn't work and how to fix it!
- Are display ads worth the cost?
- Do Display ads still work?
- How can I personalize ads in scale?
- Do we need expensive ABM ad platforms?
These and many more questions,
In this episode, we discussed:
- Personalization beyond just having logos and names on landing pages.
- Importance of buyer journey-specific content and Personalization throughout the sales cycle.
- Running one-to-many and one-to-one campaigns.
- Combining programmatic ads with LinkedIn ads for better insights and efficiency.
- Measuring ROI through sales velocity rather than just one metric.
- The impact of ABM ads on shortening sales cycles and increasing win rates.
- How to conduct a self-test to ensure alignment with sales and identify lower-hanging fruits.
- Utilize first-party data to understand current engagement levels.
- How to start a pilot program to test the effectiveness of ABM ads.
and much more.
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