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Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby
Manage episode 371402534 series 3494048
Вміст надано Omprakash Karuppanan. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Omprakash Karuppanan або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.
Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.
Here they discuss on
1. How to identify the total relevant market
2. How can sales and marketing engage potential customers together?
3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.
and more.,
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