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Strategic TV Advertising For B2B Marketers
Manage episode 296031557 series 2901019
Вміст надано James Rostance. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією James Rostance або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Connected TV , or CTV for short is how nearly the majority of us watch or consume television.
Previously, television advertising only really suited B2C brands.
But CTV offers advertisers the ability to target customers in a way which traditional linear broadcast television never could.
With online advertising becoming more crowded by the day, CTV offers the opportunity for more focused attention in a relatively uncluttered space.
So if you’re up for exploring new possibilities, you may well find that incorporating a television advertising campaign into your marketing mix might not sound as crazy as it previously would have.
This week with live from Sarisota, Florida with Hamid Qayyum!
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You can connect with Hamid Qayyum here:
https://www.stirista.com/
https://www.linkedin.com/in/hamidq/
Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/
And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:
https://casestudies.uk
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