MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand?

The $100 MBA

More and more, what you sell isn’t the only thing you’re selling.

You’re also selling you.

People gravitate to brands they can identify with — which usually means brands associated with people they identify with. Sometimes, it’s sponsors or their fellow customers. But just as often, it’s the founder.

But what if you’re not much of a…personality?

The short answer is: you are, even if you think you’re not. Today, we help a fellow entrepreneur who knows they have to personify their brand, but isn’t confident the audience will love who they see. But of course, that’s all a matter of perspective.

The key is to find ways to share yourself effectively — even if it means getting a little uncomfortable.

In fact, by putting yourself in uncomfortable and unfamiliar situations, you’ll become even more interesting than you already are! In this episode, we’ll discuss a variety of ways to crack open the shell of your personality, and let it shine.

Best of all, this does not mean being fake or creating a false persona. It’s all about embracing and sharing the value that is you. Click Play!

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