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Ep. 34 From Beauty Niche to ‘F*ck It’ Energy: Liz’s Unfiltered UGC Journey
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In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career.
We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often converts best. Liz shares how community saved her sanity, why she finally hit her “f*ck it” stage, and the power of pitching like you actually mean it.
If you’ve ever doubted yourself, questioned your rates, or wondered if that bed sheet backdrop is “professional enough” — this one will feel like a hug and a hype speech rolled into one.
Follow her on IG here → @life__withliz
✨ This is for you if…
- You’re a mum in UGC who’s tired of the highlight-reel version of the industry
- You’ve been ghosted by brands and need reassurance it’s not just you
- You’re ready to move beyond your niche without losing your magic
- You want to know how to turn community into contracts (and keep your sanity)
- You love hearing the unpolished, real-life side of UGC success stories
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