LESSONS from LEADERS: Janis Ware

TELLING OUR STORY Atlanta Business League Podcasts

This is a story about storytellers. Janis Ware has published the Atlanta Voice for 42 years. It's a newspaper written for the African-American audience in Atlanta, GA.
But there's more to her life's work. It starts with her father, J. Lowell Ware an immensely talented and hardworking man who honored a deathbed request that changed his life. Lowell was far-sighted, creative and had an extremely strong personality. When he paid his only daughter's college tuition at the University of Georgia - she had planned to work with him only long enough to pay off her debt to him. It didn't work that way.
Instead, her father directed her to get a real estate and real estate broker's license and she discovered her passion for financial literacy. She also developed a talent for flipping properties at a time when white Atlanta residents were moving to the suburbs. She asked for and received 75 separate houses as donations to a community organization she and her father created. They rehabbed the homes and sold them to families who wanted to live within the city limits.
Janis also talks about the incredible shifts that have taken place within the print industry and how those shifts have affected the reading habits of her audience. Her ability to adapt is both admirable and amazing, but the good news about this story is that there is a third generation in the family that has already started to take the reigns of publishing the paper. The younger generation is also adding ideas and potential streams of income to an Atlanta publication that has served its audience for 57 years - and counting.