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AI, ChatGPT, CPaaS, UC, UCaaS, Cloud Communications, Collaboration, 5G and Mobility: We report on how the world communicates.
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“No matter where you start your journey with us, we’re here to support you,” says Jeanne Duca, Chief Marketing Officer at BCN. In a rapidly evolving telecom landscape, BCN is embracing AI-driven marketing strategies to enhance engagement, streamline content creation, and reinforce its commitment to the channel. In this episode of Technology Reseller News , Jeanne Duca joins Doug Green to discuss BCN’s AI-powered marketing approach, new digital content initiatives, and the company’s latest advancements in connectivity solutions. BCN’s AI-Powered Marketing Evolution With over 30 years in the industry, BCN has built a strong reputation as a managed technology solutions provider, catering primarily to mid-market and enterprise-level businesses. Selling exclusively through the channel, BCN has eliminated channel conflict, making marketing precision and messaging consistency a top priority. To address the need for rapid content creation and enhanced engagement, BCN has integrated AI into its marketing workflow. “The use of AI tools—whether for content creation or avatars for communication—is helping us develop more, better content faster,” says Duca. “This ensures that our technology advisors receive timely, relevant insights they can leverage with their customers.” New Digital Content Initiatives BCN has launched three new content series to better engage its partner community: Beyond the Network Podcast – A thought leadership series featuring technology advisors, TSD community members, and partners discussing industry trends and best practices. Top Shelf with BCN – A relaxed, conversational series discussing emerging technologies, with the debut episode focusing on low-earth orbit (LEO) satellite solutions in partnership with Tuufi Phi. Sunday Tech Trends with BCN – A short video series on key industry trends, paired with interactive LinkedIn surveys to foster engagement and gather real-time feedback from viewers. These initiatives align with BCN’s commitment to delivering high-value, digestible content that resonates with today’s audiences. “People don’t want to read as much anymore,” says Duca. “By leveraging AI for video creation, we can present our messages in a way that aligns with how people prefer to consume content.” AI as a Tool, Not a Replacement Duca emphasizes that AI is a productivity tool that enhances, but does not replace, human creativity and strategy. “AI is the engine, but human ingenuity is the driver,” she explains. “The brands that find the right balance between the two will stand out in the industry.” This mindset extends to internal communications as well. AI-driven content strategies have helped BCN enhance employee engagement, streamline training materials, and reinforce its core messaging across all stakeholders. “Our internal messaging needs to be just as clear and consistent as our external communications,” Duca notes. “The BCN experience is built on alignment between our employees, partners, and customers.” Advancing Connectivity and Security Looking ahead to 2025, BCN is redefining connectivity to meet the growing demands of AI-driven applications and digital transformation initiatives. “Connectivity has always been at the heart of our solutions, but today, customers want it to be unbreakable and secure,” says Duca. BCN’s SD-WAN portfolio, which now includes Adaptive Networks alongside Cato, BigLeaf, Cisco Meraki, and Peplink, ensures customers have resilient, high-performance connectivity tailored to their needs. “With AI-powered applications driving unprecedented bandwidth requirements, customers need secure, redundant, and scalable solutions,” Duca adds. Meet BCN at Channel Partners 2025 BCN will be at Channel Partners 2025 in Las Vegas, where the company will host a networking reception and private meetings in its Palazzo suite. “We’re looking forward to seeing our partners and welcoming new connections,” says Duca. “And yes, we do have a beautiful outdoor patio space—but we hope they come for BCN, not just the fresh air!” Learn More For more information about BCN, visit www.bcntele.com or email simplicity@bcntele.com to inquire about partnership opportunities.…
“Throwing more money at a problem has never solved the problem,” says Nick Foy, Founder of Silverdale. “Sometimes, the best thing you can do is stop, take a step back, and reassess.” In this episode of Technology Reseller News, Foy discusses the hidden costs of inefficient ERP systems and how companies can reclaim control of their business operations. The ERP Challenge Enterprise Resource Planning (ERP) systems are meant to streamline operations, yet many businesses find themselves struggling with slow, fragmented systems that hinder productivity. “Most people don’t call it ERP,” Foy explains. “They call it ‘the damn system’ because it’s slow, outdated, and frustrating to use.” Over time, companies build patchwork solutions—layering new systems on top of old ones—without a cohesive strategy. Kit-Bashed Systems and Hidden Costs Many organizations unknowingly sabotage themselves by adopting multiple disconnected tools. “Every business thinks they need the ‘best in breed’ for CRM, marketing, and inventory management,” Foy says. “But if those tools don’t talk to each other, you end up spending more time fixing data than running your business.” The Case for Stopping Foy advises companies to stop throwing money at broken systems and instead assess their situation. Silverdale conducts ERP audits, often finding that businesses need to start fresh. Unlike traditional consultants who bill hourly, Silverdale offers fixed-price, fixed-timeline solutions. “If a provider won’t commit to a fixed cost, run,” Foy warns. The ROI of Fixing ERP Companies that optimize their ERP systems experience increased efficiency, better decision-making, and cost savings. “Access to the right data at the right time leads to better purchasing, scheduling, and inventory management,” Foy explains. To learn more, visit silverdale.us .…
1 Navigating Regulatory Complexity in Cloud Communications: Insights from Access Partnership at Cloud Connections 2025, Podcast
“Compliance has a cost. Compliance is difficult. But unfortunately, compliance is not optional,” says Chrystel Erotokritou of Access Partnership . As global regulators tighten rules around telecommunications and cloud services, companies must adapt quickly to remain compliant while maintaining efficiency. At Cloud Connections 2025 , Erotokritou will lead a roundtable discussion on navigating regulatory landscapes in cloud technology , offering providers critical insights into compliance, fraud prevention, and risk mitigation. Regulatory Crackdowns on Telecom Providers Governments worldwide are introducing stricter compliance measures to curb fraud and illegal activities. Know Your Customer (KYC) regulations , numbering resource restrictions, and privacy laws such as the GDPR are reshaping how telecom providers operate. In the U.S., the FCC recently fined a provider $1 million for transmitting a deepfake robocall mimicking President Joe Biden, highlighting the growing consequences of non-compliance. KYC & Numbering Resource Challenges Erotokritou emphasizes that KYC requirements are expanding , forcing providers to implement rigorous identity verification before offering services. These measures increase operational costs, create onboarding delays, and require new fraud prevention strategies . Meanwhile, numbering resources—essential for service delivery—are becoming harder to obtain , as regulators limit the suballocation of numbers and tighten usage restrictions. Mitigating Risk While Staying Competitive To navigate evolving compliance landscapes , providers must develop strategic regulatory frameworks that ensure adherence while preserving business efficiency and profitability . At Access Partnership , Erotokritou and her team help companies obtain telecom licenses, secure numbering resources, and implement best practices to remain compliant without sacrificing growth. Join the Discussion at Cloud Connections 2025 Erotokritou’s interactive roundtable will provide a practical roadmap for telecom providers facing these regulatory challenges. The session will offer real-world strategies for mitigating risk , optimizing compliance, and maintaining competitive advantages in an increasingly complex regulatory environment . Event: Cloud Connections 2025 Location: St. Petersburg, FL More Info: cloudcommunications.com/connections Learn More About Access Partnership: accesspartnership.com…
“No matter where you start your journey with us, we’re here to support you,” says Setareh (Seti) Nezami, Vice President of Product and Marketing at Sangoma. In this episode of Technology Reseller News, Seti joins Doug Green to discuss the company’s latest innovations, including Sangoma Gen AI and its unique approach to business communications across cloud, hybrid, and on-premise environments. With over 40 years of experience, Sangoma has built a reputation as a flexible and reliable provider, offering enterprise-grade communications solutions at an affordable price. The company serves 2.6 million UCaaS seats across industries like healthcare, education, retail, and government. Key Highlights from the Podcast: Sangoma’s Three-Tiered Approach – Businesses can deploy communications solutions via cloud, hybrid, or on-prem, ensuring regulatory compliance, security, and flexibility for diverse needs. AI-Powered Business Communications – Sangoma Gen AI is transforming workflows, from healthcare appointment scheduling to restaurant reservations, with AI-driven voice assistants and automation. Seamless Integration & Customization – Sangoma’s CPaaS platform enables deep CRM integrations and customized workflows, making it an ideal choice for MSPs and channel partners. New Healthcare Partnership – Call My Doc, an EHR-integrated healthcare communications solution, now benefits from Sangoma’s reliable telephony, ensuring constant connectivity between doctors and patients. Seti emphasizes that Sangoma stands out by meeting businesses where they are—whether they require cloud flexibility, hybrid stability, or on-premise reliability. The company will be participating in the upcoming Cloud Connections 2025 conference in St. Petersburg, FL, where attendees can explore these solutions firsthand. Learn more at sangoma.com #CloudCommunications #AI #UCaaS #CPaaS #BusinessCommunications #MSP #CloudConnections…
1 Business Continuity, Cloud Innovation, and the Power of Resilience – A Look at NUSO’s Vision for 2025, Podcast
“If you’re a business that relies on calls coming in to ring the cash register or serve your community, this is a lifeline,” says Ryan Henley, Chief Revenue Officer, NUSO. As Cloud Connections 2025 approaches, NUSO is making headlines with its latest innovation, NUSO Flex, a groundbreaking inbound call redundancy solution designed to enhance business continuity and resilience in the face of network disruptions. In this edition of Technology Reseller News, publisher Doug Green sits down with Ryan Henley, Chief Revenue Officer at NUSO, to discuss how AI-powered call routing is redefining uptime, the company’s expansion into global markets, and their leadership at this year’s Cloud Connections event. Solving an Industry-Wide Problem: Keeping Calls Connected, No Matter What Henley explains that outages within the Public Switched Telephone Network (PSTN) are common but often beyond an enterprise’s control. With NUSO Flex, NUSO has developed a machine-learning-driven redundancy system capable of detecting service interruptions and rerouting calls within 120 seconds. Real-World Success – In 2024, severe hurricanes impacted the Houston metro area and much of the South , causing major network disruptions for many providers. Using NUSO Flex , the company automatically rerouted 400,000 numbers , ensuring business continuity for affected customers. Always-On Assurance – Whether for businesses, government agencies, or healthcare institutions , the ability to keep communications running during disruptions is essential—not just for operations, but for public safety and critical services . NUSO at Cloud Connections 2025: A Leadership Role in the Industry’s Future At Cloud Connections 2025 , hosted by the Cloud Communications Alliance (CCA) , NUSO will play an active leadership role : CEO Matt Siemens will participate in a roundtable on profitable pathways in cloud monetization . NUSO is sponsoring a special dinner and networking event , reinforcing their commitment to the cloud communications community . NUSO Flex has been submitted for recognition at the Solutions Showcase , where top cloud innovations will be featured. A Broader Vision: Expanding Global Reach and Cloud Capabilities Beyond business continuity, NUSO is scaling its global operations , bringing its full-stack service provider model to new regions: Contact Center Expansion – NUSO now offers omnichannel contact center solutions , including AI-powered interactions . Compliance-Ready Solutions – NUSO’s call recording and compliance tools support GDPR, PCI, and HIPAA requirements . Global Reach – With expansions into the UK, the EU, and soon Latin America , NUSO is bringing its resilient cloud services to a worldwide market . Learn More & Join NUSO at Cloud Connections 2025 Cloud Connections 2025, taking place April 14–16 in St. Petersburg, Florida , will be a must-attend event for cloud communication professionals . Meet the NUSO team , learn about NUSO Flex , and engage in dynamic roundtable discussions that are shaping the future of cloud services. For event details, visit: Cloud Connections 2025 For more on NUSO, visit: www.nuso.cloud #CloudConnections2025 #BusinessContinuity #CloudInnovation #NUSOFlex #TelecomResilience #AIinTelecom…
“None of us want to be tax collectors for the state and local governments, but it’s a responsibility we have by law,” says Robert Dumas, CEO of TaxConnex. As Cloud Connections 2025 approaches, TaxConnex is making its debut as an exhibitor, offering telecom and cloud providers a way to conquer the chaos of tax compliance. In this edition of Technology Reseller News, publisher Doug Green speaks with Robert Dumas about how tax mismanagement can threaten business operations, the hidden risks of non-compliance, and how TaxConnex is helping companies avoid costly mistakes. The Compliance Challenge: Thousands of Tax Filings Every Month For telecom and cloud service providers, the tax landscape is staggeringly complex. With 50 states, hundreds of local jurisdictions, and evolving regulations, even mid-sized businesses can face thousands of monthly tax filings. Unpaid Liabilities Can Shut You Down – Companies failing to comply with sales tax and telecom tax laws risk regulatory action, fines, or even shutdown orders . M&A Red Flags – Unresolved tax liabilities can jeopardize mergers and acquisitions , delaying or derailing potential sales . AI Helps, But Experience Is Critical – While automation and AI can assist in tax calculations, human oversight is essential to navigate compliance risk and regulatory nuances. TaxConnex at Cloud Connections 2025: New Offerings for Compliance Success As a first-time exhibitor, TaxConnex will showcase its latest compliance solutions: Tax Calculation Software – Ensuring accurate tax rates on invoices before filing, protecting businesses from future disputes. Exemption Certificate Management – Helping companies handle the complexities of tax exemptions with customers and vendors. Proven Compliance Outsourcing – With 23,000+ tax returns filed monthly and over $100 million in taxes remitted, TaxConnex provides a scalable, trusted solution for telecom tax compliance. Meet TaxConnex at Cloud Connections 2025 Cloud Connections 2025, hosted by the Cloud Communications Alliance, takes place April 14–16 in St. Petersburg, Florida. Visit TaxConnex’s booth to discuss compliance strategies, learn about new software tools, and ensure your company is protected from tax-related pitfalls. For event details, visit: Cloud Connections 2025 For more on TaxConnex, visit: www.taxconnex.com #CloudConnections2025 #TelecomTax #SalesTaxCompliance #TaxConnex #CloudCommunications #RegulatoryCompliance…
“Effective communication is everything—the product is only as good as it is understood.” – Erin Raitt, B-Lynk. As Cloud Connections 2025 approaches, the Cloud Communications Alliance is shaking up the traditional panel format with interactive roundtables, designed to encourage real conversations and problem-solving. One of the must-attend sessions is “Winning Marketing Strategies: From AI to Training to Events,” where Erin Raitt, VP at B-Lynk, joins industry experts Angela Leavitt, Amy Bailey, and Katie Merrill for a deep dive into marketing, customer engagement, and product adoption strategies. From Confusion to Confidence: Transforming the End-User Experience B-Lynk specializes in helping telecom and cloud providers drive product adoption and onboarding success. Raitt’s focus at the roundtable will be on bridging the gap between product innovation and customer understanding: The Product Adoption Journey – How companies can guide end-users from confusion to confidence when launching new features. Key Metrics for Success – Tracking product adoption rates, feature engagement, and time-to-value to measure impact. Marketing & Training Synergy – Why effective marketing is not just about promotion, but education and enablement. An Interactive Workshop, Not Just a Lecture Unlike traditional conference panels, this roundtable is designed to be a working session where attendees can: Bring real-world marketing challenges and workshop solutions. Learn strategies for using AI, virtual training, and live events to improve customer engagement. Collaborate with industry experts to refine go-to-market approaches. Meet Erin Raitt and B-Lynk at Cloud Connections 2025 April 14–16, 2025 St. Petersburg, Florida Don’t miss this opportunity to gain actionable marketing strategies from top industry leaders. Learn more about Cloud Connections 2025: CloudConnections.com Discover B-Lynk’s solutions: www.b-lynk.com #CloudConnections2025 #MarketingInnovation #ProductAdoption #CustomerExperience #BLynk #CloudCommunications…
1 CCA Offers Exclusive Member Space at Enterprise Connect, Offers Expert Roundtables at Cloud Connections 2025, Podcast
Amy Bailey on Cloud Connections 2025 & CCA’s Enterprise Connect Presence “We really want people to be more interactive, to have their voice heard, but also hear from other voices,” says Amy Bailey, Cloud Communications Alliance. With show season in full swing, Amy joins Technology Reseller News publisher Doug Green to discuss two major upcoming events: Cloud Connections 2025 and Enterprise Connect in Orlando. At Cloud Connections 2025, happening April 14-16 in St. Petersburg, FL, Amy will host a roundtable on winning marketing strategies, alongside industry experts. The session will focus on leveraging AI, training, and event marketing to drive success. She highlights the shift from traditional panels to interactive roundtables this year, emphasizing collaboration and shared learning in the CCA community. Enterprise Connect Meanwhile, at Enterprise Connect, CCA is offering its members an exclusive meeting space on the show floor. Members can reserve time slots to meet with clients in a fully furnished booth, creating a structured and productive show experience. Amy encourages attendees to use the Swapcard app to pre-schedule meetings and take full advantage of the opportunity. Additionally, CCA members can benefit from a $400 discount on Enterprise Connect conference passes using code CCA25. The networking doesn’t stop there—CCA is also hosting a dinner at the Channel Partner Conference in Las Vegas, with additional spots recently opened due to high demand. Learn more about these events and CCA’s exclusive member benefits at cloudcommunications.com . #CloudConnections #EnterpriseConnect #EventMarketing #CloudCommunications…
“We always listen. Everybody has a story to tell, and sometimes their story and our story align,” says Rick Mancinelli, CEO of C3 Complete. In this episode of Technology Reseller News, Rick joins Doug Green to discuss C3’s expansion into Pittsburgh, the upcoming launch of their Security Operations Center (SOC), and their ongoing M&A strategy. Strategic Expansion into Pittsburgh C3 Complete has expanded into Pittsburgh through a strategic partnership with IAM Critical, a data center operator. The move positions C3 to support biotech, robotics, AI, and other high-tech industries in the region, reinforcing Pittsburgh’s emergence as a technology hub. Why Pittsburgh? “Pittsburgh is reinventing itself as a technology hotspot, and we’re excited to be part of that growth.” C3’s Role: Operating as the network services provider for IAM Critical’s data center. Security Operations Center (SOC) Launching April 1 C3 Complete is set to launch a state-of-the-art SOC in South Florida, enhancing cybersecurity and incident response capabilities for their clients. 24/7 Staffing – All in-house, no outsourcing. Incident Response Room – Equipped with cots, showers, and food storage for staff handling prolonged security events. Customer Benefits – Faster threat response, enhanced security monitoring, and regulatory compliance support. M&A and Partnership Strategy C3 Complete remains open to acquisitions and strategic partnerships, focusing on MSPs, TSPs, and CSPs that align with their culture and customer-first approach. Not Private Equity-Driven – C3 seeks long-term value, not rapid consolidation. Recent Acquisition Success – Their latest acquisition in August 2023 has been fully integrated, bringing new talent and expanded services. Open to Conversations – “We always listen. If there’s alignment, we’re open to discussing partnerships or M&A.” Where to Learn More C3 Complete Website: www.c3-complete.com Connect with Rick Mancinelli on LinkedIn Meet C3 Complete at upcoming industry events! #CyberSecurity #DataCenters #CloudInfrastructure #BusinessExpansion #C3Complete #MSSP #NetworkServices #TechGrowth…
1 The Future of Telecom: Why Operational Resilience is Mission Critical – A Spirent Perspective, Podcast
Anil Kollipara “You shouldn’t wait around. You should be out there trying to break it, to fix it in advance,” says Anil Kollipara, Vice President, Product Management, Spirent. In this edition of Technology Reseller News, publisher Doug Green sits down with Anil Kollipara, Vice President, Product Management at Spirent, to discuss a critical theme in modern telecom: operational resilience. As Mobile World Congress (MWC) approaches, the industry faces growing demands for always-on, secure, and reliable networks. Kollipara explains why continuous testing, security validation, and AI-driven automation are now essential for maintaining uptime and mitigating risk. The New Reality: Why Telecoms Must Build Resilience Now With telcos under pressure to launch new services, comply with increasing regulations, and secure networks against evolving threats, operational resilience has become a business imperative. Kollipara highlights key challenges: Rising Complexity – With 5G, cloud-native architectures, Open RAN, and AI , networks are more complex than ever, spanning multiple vendors and increasing risks. Security Threats & Compliance – As attack surfaces expand , regulators are enforcing stricter security and uptime requirements, making compliance failures costly. Customer Expectations – Downtime isn’t an option . Even a short service disruption can lead to frustration, revenue loss, and customer churn . Why Traditional Testing Fails Kollipara explains that traditional telecom testing models are outdated . Many operators still assume their vendors will handle testing , which is no longer a viable approach. Recent real-world incidents, such as supply chain vulnerabilities , have cost companies hundreds of millions in losses . He emphasizes that telcos must own their testing process and adopt a zero-trust change management approach: Proactive vs. Reactive Testing – Instead of waiting for failures, operators should continuously test, stress, and break their networks in controlled environments before customers feel the impact. Continuous Testing Pipeline – A lab-to-live methodology ensures that networks are resilient at every stage—from pre-launch simulations to real-time service monitoring . Security & AI-Driven Automation – AI-powered fault detection, remediation, and security testing can predict and prevent outages before they occur. The ROI of Continuous Testing While continuous testing may seem costly, the return on investment (ROI) is undeniable . Kollipara outlines key benefits: Massive Cost Avoidance – Avoid fines, legal costs, and customer losses from regulatory non-compliance or service disruptions. Operational Efficiency – AI and automation reduce reliance on manual testing , cutting costs while increasing accuracy and speed. Customer Retention & Revenue Growth – A more reliable network leads to higher customer satisfaction, reduced churn, and new monetization opportunities . Trends to Watch at Mobile World Congress As MWC 2025 kicks off, AI-driven testing, cloud-native resilience, and next-gen security strategies will be major talking points. Kollipara teases some of the latest innovations Spirent will showcase: AI Agents for Network Operations – Accelerating root cause analysis and remediation of issues in real-time . SCNF Resiliency Testing – A new test category focused on validating how telecom applications behave in cloud-native failures . 5G & Edge Security Strategies – How operators can harden security as networks expand beyond traditional data centers. Learn More & Meet Spirent at MWC For a deeper dive into operational resilience, continuous testing, and AI-driven automation , visit Spirent’s website . If you’re attending Mobile World Congress , be sure to connect with Anil Kollipara and the Spirent team for expert insights into the future of telecom resilience. Description of Spirent: Spirent Communications plc. (LSE: SPT) is a leading global provider of automated test and assurance solutions for networks, cybersecurity, and positioning. The company provides innovative products, services and managed solutions that address the test, assurance and automation challenges of a new generation of technologies, including 5G, AI, cloud, autonomous vehicles and beyond. From the lab to the real world, Spirent helps companies deliver on their promise to their customers of a new generation of connected devices and technologies. For more information, please visit www.spirent.com and follow us on LinkedIn , X , and Facebook . #5G #TelecomSecurity #OperationalResilience #MWC25 #AIinTelecom #ContinuousTesting…
"The internet is changing—it’s no longer just about content. It must evolve into a data exchange fabric," says Khalid Raza, CEO & Founder, Graphiant. In this Technology Reseller News Podcast, Khalid, joins Doug Green to discuss Graphiant’s new Data Assurance Service, the future of telcos, and how AI-driven networking will redefine the internet. Graphiant’s Mission: The Internet for AI, Not Just Content From Content Delivery to Data Exchange – The internet was built for content distribution, but AI and cloud computing require seamless data exchange between enterprises, partners, and applications. The Future is Programmable Networking – Graphiant envisions a cloud-based service plane, decoupled from hardware, enabling real-time visibility, security, and automation. New Data Assurance Service: Protecting Data in Motion Graphiant’s Data Assurance Service ensures data security, regulatory compliance, and real-time visibility as data moves across global networks. Path Control – Companies can restrict data routes, avoiding certain countries or network vendors due to security or compliance concerns. Real-Time Threat Detection – Graphiant monitors and stops breaches in seconds by analyzing egress traffic and suspicious IP destinations. Security-Driven Routing – “Rather than routing driving security, security should drive routing.” A Message to Telcos: Stop Being Just a Transport Provider From Telco to TechCo – Service providers must move beyond just selling connectivity and become data intelligence companies. Software-Defined Networking – Traditional networking vendors tie services to hardware, but Graphiant enables cloud-based, software-defined services that can be updated instantly. B2B Data Exchange is the Next Frontier – AI-driven businesses need fast, secure, and intelligent data sharing between partners. Telcos can own this opportunity. Upcoming Graphiant Innovations: AI & Post-Quantum Security Agentic AI & Distributed Data Access – AI models require real-time access to distributed data sources. Networking must keep up with AI’s exponential data needs. Post-Quantum Cryptography (PQC) – Graphiant will launch PQC capabilities in 2024, ensuring future-proof encryption against quantum computing threats. Where to Learn More Graphiant Website: www.graphiant.com Follow Graphiant on LinkedIn for updates on their B2B launch in March. #AI #DataSecurity #Networking #TelecomTransformation #CloudComputing #DataExchange #TechInnovation #Graphiant…
1 Subscription Complexity & Customer Loyalty: CSG’s Chad Dunavant on the Future of Monetization, Podcast
"We’ve moved from big bundles to à la carte chaos—there’s a middle ground that offers real value and differentiation," says Chad Dunavant, EVP & Chief Strategy and Product Officer at CSG. Subscription-based services have reshaped the way businesses generate revenue and how consumers engage with brands. But has the explosion of subscriptions created more frustration than convenience? Chad joins Technology Reseller News to discuss the next evolution of subscriptions, telecom monetization, and customer engagement. The Subscription Economy: A Double-Edged Sword Subscription models provide businesses with predictable, recurring revenue streams, allowing them to scale efficiently. Consumers originally embraced subscriptions for their flexibility and ease of use. However, as Dunavant points out, many customers now find themselves drowning in multiple subscriptions, leading to frustration, bill confusion, and declining brand loyalty. From Bundles to Fragmentation – The shift from cable TV mega-bundles to fragmented streaming services has created consumer fatigue. Confusion & Lack of Transparency – Many customers are unaware of price increases or struggle to manage multiple services. Loyalty at Risk – Brands must balance monetization with clear value propositions or risk losing long-term customers. Telecoms & The New Opportunity in Subscription Monetization As telecom providers move beyond connectivity, they are uniquely positioned to bundle value-added services like streaming, cloud solutions, and enterprise tools. Dunavant highlights how telcos can use their scale to negotiate wholesale partnerships with digital service providers, creating discounted, frictionless experiences for consumers. Power of Wholesale Agreements – Telecom providers can secure better pricing for consumers by bundling third-party services with connectivity. Monetization Beyond Connectivity – New revenue streams include integrated streaming, cloud apps, and AI-driven services. Personalized Engagement & Billing – AI-powered billing solutions can proactively notify customers of changes, reducing call center frustration. CSG at Mobile World Congress 2025 Mobile World Congress, Barcelona CSG CEO Brian Shepherd Keynote: Enterprise Reinvented Topic: How telcos can reshape digital service monetization with smarter bundling, personalized billing, and AI-driven customer engagement. Learn More CSG Website: www.csgi.com Connect with Chad Dunavant on LinkedIn Follow Mobile World Congress updates for more insights on digital monetization. #SubscriptionEconomy #CustomerEngagement #TelecomMonetization #CSG #MWC2025 #BillingInnovation…
"Every purchase is emotional—whether it's B2B, B2C, or B2B2B," says Jamie Schwarz, founder of BrandTherapy.coach. In a conversation with Doug Green, publisher of Technology Reseller News, Schwarz explains how brand identity, authenticity, and emotional resonance shape purchasing decisions—even in highly technical industries. What is Brand Therapy? Schwarz, a former creative director at major NYC ad agencies, discovered that traditional branding strategies often led to hypocrisy—brands saying one thing but doing another. Instead of just creating aesthetic identities and taglines, he developed Brand Therapy, a coaching-based approach that helps businesses: Define their true mission & purpose – Ensuring their branding aligns authentically with their business values. Develop a “brand voice” – Creating an internal dialogue that guides decision-making across all departments. Maintain continuous product-market fit – Positioning the brand as an evolving entity that stays relevant as customer needs change. "Your brand should act as your Chief Purpose Officer—guiding decisions, messaging, and product evolution," says Schwarz. B2B Branding: More Important Than Ever Many believe branding is less relevant in the B2B world, especially for companies selling complex technology solutions like UCaaS, CPaaS, and cloud services. However, Schwarz challenges this assumption, explaining that even engineers and technical buyers make emotional purchasing decisions. "B2B sales have changed. Buyers do their own research now, often using AI. If your brand isn’t actively shaping the conversation, AI will do it for you," Schwarz warns. Trust & Security – Buyers need to feel safe about their decisions, especially in critical technology investments. Personal Pride – Decision-makers want credit for bringing in the best solution to their company. Relational Media – The rise of AI-powered customer interactions means brands are always in conversation—whether they realize it or not. Conversational AI: The Brand Voice You Didn’t Know You Had One of the most overlooked branding challenges today is AI-powered customer interactions. Many companies deploy AI chatbots without realizing they are creating a persistent brand voice. "AI is your brand voice—whether you planned for it or not. Companies must proactively define how they want to sound, feel, and interact," says Schwarz. Every AI-driven conversation is an interaction with your brand. The brand’s “tone of voice” now lives in automated conversations. Companies must align AI, sales, and marketing messages to maintain trust. Shifting the Focus: Selling Benefits, Not Features For marketing teams preparing their big 2024 and 2025 product announcements, Schwarz offers a critical mindset shift: Don’t announce what your product does. Announce how it helps the customer. Avoid technical jargon—highlight how the solution will make the buyer’s life easier. Tell a story where the customer is the hero, not the brand. "Your big announcement is not about you. It’s about how the customer benefits. Frame it that way, and you’ll make a bigger impact," Schwarz advises. Brand Therapy: A Coaching Approach to Branding Unlike traditional branding agencies that focus on external storytelling, Brand Therapy takes a coaching-based approach, guiding businesses through deep brand exploration. Sessions with brand stewards to define mission, purpose, and voice. Long-term alignment to ensure brand authenticity. Tactical advice on messaging, sales enablement, and AI integration. "Don’t just tell a story. Live it. Your brand needs to be authentic in action, not just in messaging," says Schwarz. Learn More About Brand Therapy www.BrandTherapy.coach #Branding #Marketing #AI #UCaaS #CPaaS #CustomerExperience #Sales #TechnologyMarketing #B2BMarketing #EmotionalBranding #BrandTherapy…
1 Navigating the Future of Telecom: 46 Labs CEO Trevor Francis on Connectivity, AI, and Copper Migration, Podcast
Trevor Francis "We're making it easier for carriers and large enterprises to interconnect and manage their networks efficiently," says Trevor Francis, CEO and Founder of 46 Labs. In this Technology Reseller News podcast, Trevor Francis discusses 46 Labs' role as the "carrier's carrier" and how the company is leading the charge in simplifying global connectivity. From major acquisitions to AI-driven efficiency and the migration away from copper, he provides insights into what’s ahead for telecom in 2025. "We acquired two legacy wireline companies last year, positioning us to accelerate network modernization," says Francis. What is 46 Labs? Connectivity Orchestration – 46 Labs helps resellers and large enterprises optimize their voice networks and streamline interconnections. Carrier's Carrier – Acting as the "train station" of telecom, the company enables seamless infrastructure and network management. Expanding Through Acquisitions – 46 Labs acquired Hyper-Q Networks and Impact in 2024, strengthening its wholesale telecom capabilities. Regulatory & Market Shifts in 2025 New FCC Leadership & Policy Changes – A more proactive approach may lead to easier wireline network modernization. M&A Resurgence – With previous stagnation in telecom mergers, Francis predicts more consolidation and transformation in the coming year. Satellite Connectivity Evolution – While LEO satellites (e.g., Starlink) improve rural access, they won’t disrupt terrestrial wireless networks. Copper Migration: The Death of Copper at the Core A Massive Industry Challenge – Legacy PSTN networks still rely on copper interconnects between carriers. Enterprise Migration vs. Carrier Migration – While businesses transition to VoIP, carriers must overhaul the underlying infrastructure. Regulatory & Technical Barriers – The shift requires compliance with state and federal rules, plus retraining a workforce where institutional knowledge is fading. "We’re tackling one of the biggest challenges in telecom—migrating carriers away from copper while ensuring stability and compliance," says Francis. AI’s Role in Telecom: Efficiency, Not Disruption AI will make carriers more efficient, but adoption will be slow due to regulatory concerns and potential service disruptions. Risk vs. Reward – AI-driven automation must be implemented cautiously to avoid major failures in carrier networks. Fifth Industrial Revolution – The telecom sector must balance innovation with reliability. "AI adoption in telecom will take time—it’s too risky to disrupt carrier operations overnight," says Francis. Network-as-a-Service: The New Carrier Model Traditional Carrier Model is Fading – Carriers are moving away from fully owning infrastructure. Managed Services & "As-a-Service" Offerings – 46 Labs provides turnkey network solutions, allowing carriers to outsource complex network transitions. Security Considerations – With increased IP-based connectivity, security threats rise, requiring encryption and network segmentation strategies. What’s Ahead for Large Enterprises? The move away from copper is a global trend, impacting large enterprises, airlines, and pharmaceutical companies. International Voice Connectivity – Enterprises must take a holistic approach to voice and telecom strategies. Regulatory & Compliance Needs – Navigating global carrier relationships requires expertise in regulations and connectivity management. "Enterprises need a comprehensive strategy for handling voice and connectivity across all divisions," says Francis. Where to Learn More Visit: www.46labs.com Connect with 46 Labs on LinkedIn #Telecom #Connectivity #46Labs #CarrierNetworks #Mergers #CopperMigration #AI #TelecomInnovation #NetworkSecurity #VoIP #BusinessGrowth #ITEXPO…
The second half of the 5G era is here, and the next five years will define its success. “5G has reached the halftime mark—five years since its launch, with another five years until 6G arrives. The second half is all to play for,” says Stephen Douglas, Head of Market Strategy at Spirent. In this episode of Technology Reseller News, host Doug Green sits down with Douglas to discuss the findings of Spirent’s 2025 5G Report, which draws insights from over 415 engagements with global operators, suppliers, governments, and enterprises. The report reveals where 5G has succeeded, where it has fallen short, and the key technologies driving growth for the next five years. The Road So Far: 5G’s First Half 5G deployments have expanded rapidly, with over 340 commercial non-standalone (NSA) networks worldwide and 2.1 billion users. However, revenue growth has lagged behind expectations, largely due to the staggered rollout of 5G capabilities. Many operators have focused on building out infrastructure rather than launching monetizable services. One notable exception? 5G Fixed Wireless Access (FWA), which has emerged as the biggest commercial success of 5G’s first half. With over 162 global launches, FWA has provided an alternative to fiber, enabling broadband expansion in rural and urban markets alike. The Second Half: The Push for Monetization For operators, the next five years will be defined by one goal: turning 5G into a revenue-generating machine. The key enablers of this shift include: 5G Standalone (SA): Only 64 operators have launched full 5G SA networks so far. That number is expected to surge to 160+ in the next three years, unlocking new revenue streams. Enterprise Solutions: Telcos are pivoting away from consumer-driven revenue models and toward high-value enterprise services, including private networks, industrial IoT, and AI-powered automation. Cloud-Native Evolution: 5G core networks are transitioning to cloud-native architectures, allowing for rapid scaling, automation, and seamless software updates. AI-Optimized Networks: AI traffic is becoming a major factor in network planning. Operators are investing in differentiated services, prioritizing AI-powered applications alongside traditional connectivity. Future Game-Changers Beyond 2025, several emerging technologies will redefine telecom’s role: Reduced Capability IoT (RedCap): Lightweight, low-power 5G IoT devices will fuel growth in smart manufacturing, healthcare, and logistics. 5G-V2X for Automotive Safety: Governments are pushing for vehicle-to-everything (V2X) technology to enhance road safety and optimize traffic systems. 5G-Enabled Drones: Future 5G networks will provide reliable, beyond-visual-line-of-sight (BVLOS) connectivity for commercial drones. Augmented Reality Glasses: The race is on to bring affordable, lightweight AR glasses to mass markets, potentially creating a multi-billion-dollar opportunity. The Clock is Ticking As operators look ahead, the pressure is on to make 5G a true business success. Spirent anticipates a surge in standalone 5G rollouts, new enterprise-driven services, and innovative use cases that will reshape the telecom landscape. To dive deeper into these insights, download the full 2025 5G Report at Spirent.com. #5G #TelecomInnovation #Enterprise5G #AIinTelecom #RedCap #5GV2X #Spirent #FixedWirelessAccess…
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