Переходьте в офлайн за допомогою програми Player FM !
Подкасти, які варто послухати
РЕКЛАМА


1 Motivational Speeches, Inspiration & Real Talk with Reginald D (Motivational Speeches/Inspirational Stories)
E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing
Manage episode 291908810 series 2922782
(Episode Language: English)
Hey friends,
So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars.
In the episode, we talk about a lot of interesting things that Payoneer is doing to promote itself, including the Payoneer Forum - a series of events that Payoneer organizes in 30 cities around the world that reach 1,500 people. How did they start with this? What is the secret to successful events? And why you should start and take the first steps in that direction.
Johnny also shared with us how they built a well-known and successful global brand in Payoneer, how they tell the company's story to potential customers and how they give the company's customers a stage in different ways like the global awards program where they hand out prizes to their special customers.
Finally, we talked about the subtraction method, which he and the marketing team use to increase the creative thinking process.
Happy listening.
Episode Resources:
1. Share the load - https://www.youtube.com/watch?v=vwW0X9f0mME&feature=youtu.be
2. Google Search: Reunion - https://www.youtube.com/watch?v=gHGDN9-oFJE&feature=youtu.be
29 епізодів
Manage episode 291908810 series 2922782
(Episode Language: English)
Hey friends,
So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars.
In the episode, we talk about a lot of interesting things that Payoneer is doing to promote itself, including the Payoneer Forum - a series of events that Payoneer organizes in 30 cities around the world that reach 1,500 people. How did they start with this? What is the secret to successful events? And why you should start and take the first steps in that direction.
Johnny also shared with us how they built a well-known and successful global brand in Payoneer, how they tell the company's story to potential customers and how they give the company's customers a stage in different ways like the global awards program where they hand out prizes to their special customers.
Finally, we talked about the subtraction method, which he and the marketing team use to increase the creative thinking process.
Happy listening.
Episode Resources:
1. Share the load - https://www.youtube.com/watch?v=vwW0X9f0mME&feature=youtu.be
2. Google Search: Reunion - https://www.youtube.com/watch?v=gHGDN9-oFJE&feature=youtu.be
29 епізодів
Alla avsnitt
×
1 E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify 38:30



1 E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon 48:48

1 E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes 34:58

1 E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade 38:21

1 E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh 46:12


1 E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor 1:02:46

1 E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich 33:48

1 E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev 32:17


1 E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus 28:33

1 E13: How to work properly with analysts and achieve exceptional results – with Lisa Bennett from Cultura 38:04

1 E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel 29:39

1 E11: An open conversation with the entrepreneur and serial investor (the one who feeds Mark Zuckerberg) Oren Dobronsky 39:18

1 E10: How to invent a new standard and get the whole market to work – with Dana Zelitzki from Valens 32:10

1 E9: How to build a successful technology company without sales people – with Ran Avrahamy from AppsFlyer 27:40



1 E6: How to build a vibrant community and how to become a superhuman marketing man – with Tommy Barav from Supertools 31:52


1 E4: How to incorporate video into your marketing strategy and why it matters at all – with Hila Shitrit Nissim 29:46

1 E3: How to do creative marketing as part of the product and successful online campaigns – with Elad Simon 35:17

1 E2: How to create a category and set up the marketing array from scratch – with Shmuli Goldberg 35:16

1 E1: How to be critical and creative as a marketing manager – with serial entrepreneur Iris Shoor, CEO and founder of Oribi 32:06
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.