))
Yesway’s Darrin Samaha On Redefining Loyalty With Automation
Manage episode 364824261 series 3312337
Вміст надано CGT. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією CGT або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Convenience chain Yesway is in growth mode, and being able to generate strong consumer loyalty has been key to its success. Now, as the company looks to its future, it’s revamping its loyalty program and using technology and automation to better understand and deliver personalized experiences. In this episode of Tech Transformation, we’re talking with Darrin Samaha, VP marketing at Yesway, about the ways they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways that they’re measuring success.
Listen to learn:
•How Yesway IDs the priorities for both consumers and its business within the new program
•How automation and personalization are driving loyalty vs. previous programs
•What it was like getting IT teams on board and obtaining their buy-in
•The potential of hyer-rural markets and the value of generating emotional loyalty
•Where the program is headed as they scale up
•Thoughts on the potential of generative AI in the retail space
50 епізодів
Поширити
