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What is Product Led Growth? How to Build a Software Company in the End User Era by Blake Bartlett
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This week's episode was written by OpenView VC Blake Bartlett, whose investments include Glassdoor, Highspot, Calendly, and Expensify.
Blake coined the phrase: "product-led growth" back in 2016, so who better to teach you the dos and don'ts of product-led growth than the man who created the term?
You'll hear Blakes take on the changes the software market has gone through and how these changes have facilitated a new type of software company: One that's based on product-led growth.
Listen to the episode now or read the full article: What is Product Led Growth? How to Build a Software Company in the End User Era
"Whenever someone asks me what product-led growth (PLG) is, I like to start by asking them how their company adopted Slack.
I don’t know your company’s story, but I’m guessing this is how it happened: Jane heard about Slack from a friend, so she signed up and started using it with her team. Pretty soon the whole company was on Slack, and no one can remember life before it.
Most software companies dream of seeing people adopt their products like this. But they don’t know how to get there. From the outside, it looks like magic..."
To read the rest of Blakes article, click here: What is Product Led Growth? How to Build a Software Company in the End User Era
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