#149: From Rebranding To Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled Tea Time With Tech Marketing Leaders podcast

41:22

"SEO has done us a disservice in the way we think about content." Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving demand. Nerd out on doing marketing the right way, Dungeons and Dragons (yeah, she's a big fan), and talking shop with Sarah: https://www.linkedin.com/in/sarahhartland Podcast Sponsor: The Marketing Agency, MKG, that focuses on meaningful relationships & measurable results: https://mkgmarketinginc.com/ Behind the scenes Producer-ing Magic by Elijah Drown (Creative Director, Your Podcast Sidekick): https://yourpodcastsidekick.com/p/yps-overview (00:00) - The Evolution of Demand Generation (02:52) - Navigating the Challenges of Startups (05:56) - The Shift from SEO to Content Marketing (08:49) - Generative AI and Content Creation (11:53) - The Importance of Brand Awareness (15:02) - The Future of Account-Based Marketing (18:12) - Finding Balance in Marketing Strategies…

Tea Time With Tech Marketing Leaders

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Aurora Starita: Does AI belong in technical content writing? 48:55

17 днів тому48:55

48:55

Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community? Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-time Connect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/ Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/ #cybersecurity #b2bmarketing #contentstrategy (00:00) - Introduction: Tea Time with Tech Marketing Leaders (02:10) - Aurora Starita's Journey and Career Path (06:25) - Challenges in Modern Marketing (09:47) - The Shift in Content Strategy (10:45) - Engaging Technical Audiences (19:58) - Understanding Technical Buyers (30:15) - Effective Communication with Technical Audiences (39:46) - The Importance of Ungating Content…

Tea Time With Tech Marketing Leaders

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John Connolly: Operations to Marketing | Tea Time with Tech Marketing Leaders 48:56

18 днів тому48:56

48:56

Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth. Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/ John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplz Learn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/ Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overview Chapters 00:00 The Reality of Renting vs. Owning Equity 11:55 Building Skills Through Experience 17:10 The Importance of Community in Marketing 24:55 Creating Authentic Connections in Business 32:44 The Value of Trust in Marketing 39:36 The Art of Building Relationships 46:01 Investing in Marketing: Mortgage vs. Rent #cybersecurity #digitalmarketing #b2b…

Tea Time With Tech Marketing Leaders

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George Kamide | Flip the script on GTM 59:48

18 днів тому59:48

59:48

"You can't just show up to sell anymore." George Kamide joins Kerry Guard, host of @ttwtml , to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success. George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment. No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/ Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide MKG is a proud partner of @ttwtml - We're all about meaningful relationships and measureable results. Learn how we make every impression count: https://mkgmarketinginc.com/ Chapters 00:00 Introduction to George Kameed and His Journey 02:49 The Role of Anthropology in Marketing 06:09 Bridging the Gap: Technology Providers and Buyers 09:01 The Challenge of Storytelling in Cybersecurity 12:14 Understanding Business Needs in Messaging 15:07 The Importance of Customer Success 17:54 Account-Based Marketing and Nuanced Messaging 21:10 Connecting with End Users for Effective Marketing 23:55 The Right First Hire: Customer Success 27:12 Founders' Marketing Missteps and Lessons Learned 30:14 Navigating the Changing Landscape of Marketing 35:23 The Importance of Messaging and Storytelling 42:54 Building a Customer-Centric Approach 49:48 The Shift from Traditional Content to Engaging Formats 55:06 The Role of Sales in a New Era #cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo…

Tea Time With Tech Marketing Leaders

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Theresa Potratz: Treating The Job Hunt like Demand Marketing 43:14

6 weeks тому43:14

43:14

"Red flags matter." Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment. Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/ Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/ Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628 Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/ 4/5 Dentists agree that maple syrup will 10x your creativity: https://yourpodcastsidekick.com/p/yps-overview #marketingstrategy #networking #jobsearch #personalbranding #career (00:00) - Introduction and Guest Background (03:03) - Career Journey and Marketing Insights (05:45) - Job Search Challenges and Strategies (08:59) - Data-Driven Job Search Process (12:11) - Networking and Coffee Chats (15:11) - Leveraging Referrals and Building Connections (18:06) - Navigating Recruiter Interactions (22:36) - Free Resources and Community Engagement (25:36) - The Power of Networking and Paying It Forward (28:40) - Effective Follow-Up Strategies (30:08) - Leveraging Technology in Job Applications (32:52) - Overcoming Imposter Syndrome in Job Applications (34:39) - Maintaining Momentum in Job Searches (36:36) - Building a Supportive Community (39:14) - Final Thoughts and Encouragement…

Tea Time With Tech Marketing Leaders

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Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging 49:58

6 weeks тому49:58

49:58

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. She's back and we're diving into the importance of mental health, framing, and positive self-talk. Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/ Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ Check out Blink Ops: https://www.blinkops.com/ Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 2 (00:00) - Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. (00:00) - Chapter 4 (00:00) - week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 6 (00:00) - back and we're diving into the importance of mental health, framing, and positive self-talk. (00:00) - Chapter 8 (00:00) - with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ (00:00) - out Blink Ops: https://www.blinkops.com/ (00:00) - Chapter 11 (00:00) - why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - Chapter 13 (00:00) - Intro (02:51) - Catch-up with Aileen since last guest appearance (06:25) - Laid off. Now what? (11:13) - Benefits of hiring a coach (16:00) - Standing tall is good for your mental health (22:00) - Sharing gratitude (22:55) - Noticing the reward of hard mental work (25:00) - Being intentional about interviewing for a great fit (26:30) - What did you look for in your dream job? (29:18) - Important leadership attributes (33:45) - When did you know you found a great fit? (37:05) - Feeling vs outcome after first rejection (39:50) - Separating yourself from the social chaos during tough times (41:30) - Feeling called to merry mindfulness and marketing (43:00) - New Live Event with Kerry and Aileen (45:00) - Process behind landing your dream job with Blink Ops (48:00) - Final Thoughts…

Tea Time With Tech Marketing Leaders

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Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders 1:03:44

8 weeks тому1:03:44

1:03:44

Kelsey, a Marketing Communications Director at Entro Security, spills the tea: - Her unconventional path to marketing (which started in high school) - Nailing brand position and standing out - Working with visual creative and neurotypical learners - Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. This episode is soooo good (pinky promise). Sharing some links with love: - Learn more about Entro security: https://entro.security - Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/ - Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs. https://mkgmarketinginc.com/ - Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/ (00:00) - Intro (02:50) - Where are you now, Kelsey? (05:00) - reminiscing about how Kerry and Kelsey got into Marketing (06:30) - Looking back (unconventional path to Marketing) (10:05) - Marketing is always flowing (14:40) - Different types of learners (17:00) - Deciding how and where to speak to customers? (19:25) - Building a marketing foundation (22:05) - When to park great ideas and pivot (24:04) - What does your marketing foundation look like? (26:45) - Foundation. Iterate. Create. Review. Take Risks. Expand Ideas. (29:30) - Nailing positioning and standing out (32:20) - Putting a marketing spin on internal presentations (36:00) - Who are the people behind the ICP? (38:00) - Convert tech solutions into something easy to absorb (42:50) - Street interviews. How will you create it? (48:30) - Live Q&A with viewers (01:02) - What brings you joy?…

Tea Time With Tech Marketing Leaders

1
Taryn Talley: Playing the Long Event Marketing Game for Big Rewards 48:20

9 weeks тому48:20

48:20

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/ Prefer to listen while you multi-task? Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6E Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/ #digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing #marketing (00:00) - Intro / Taryn is feisty! Let's go! (00:26) - Thanksgiving (00:52) - Introducing Taryn Talley (01:57) - Taking some time off (year end) (02:30) - Taryn shares her work experience (05:04) - Agency and Growth Marketing PoV (08:34) - Marrying creative + data (10:40) - The Lazy Susan of Marketing (14:17) - Always have a plan b (big networking events) (16:30) - Creating that memorable experience (18:27) - Secret sauce behind getting in top 3 tough ranking Google keywords (21:07) - How do you convince people to attend events? (23:40) - The balance act - event funding + sponsorships (25:47) - Sponsor package ideas (27:20) - Truths about event ROI. (29:57) - Building a community via WhatsApp (31:37) - Circle of Influence (35:53) - That event "snowball" effect (38:20) - Keeping your cool (40:32) - Go solo or work with a team? (42:44) - How will AI effect the industry? (45:11) - Outro/Ending (00:00) - Chapter 23…

Tea Time With Tech Marketing Leaders

1
Bronwen Hudson: Founder-led Growth and Highlights from 2024 CyberMarketing Con 53:22

9 weeks тому53:22

53:22

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/ Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/ Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtml Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/ Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview (00:00) - Intro + AI (06:30) - Writing + language AI (07:00) - If I can’t be bothered to write then why should I be bothered to read it? (10:45) - Missing out; original thought - spend time (13:30) - Vision and how of where we want to go - LinkedIn strategy (18:45) - Bronwen Hudson and her Panel - Cyber Marketing Con (27:30) - Market research posts : targeting people that care about what she does (28:25) - Connecting with experts (30:30) - People don’t like being sold too (32:00) - value creation - two way street (33:00) - Opposite of value (40:00) - Best posts on an airplane (43:00) - Brand building story post cringe (44:10) - All gravy. (46:40) - Community creation - bring personality…

Tea Time With Tech Marketing Leaders

1
Vladlena Mitskaniouk: Whatever it Takes to See Start-up Success 56:35

9 weeks тому56:35

56:35

Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch. Connect with Vladlena on LinkedIn: https://www.linkedin.com/in/vladlenamitskaniouk/ Learn more about Kerry Guard the host of Tea Time: https://mkgmarketinginc.com/about/team/kerry-guard/ Episode Sponsor - MKG Marketing! Creative meaningful relationships with measurable results: https://mkgmarketinginc.com/…

Tea Time With Tech Marketing Leaders

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Anita Moorthy: Brand Building for budget-conscious start-ups 55:52

11 weeks тому55:52

55:52

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product. This episode is sponsored by Improvado. We've been using Improvado for several years and love how we can connect many back-end marketing systems together, view data fast and easy, while understanding the direct impact to your sales. Take advantage of your free marketing data audit today. Tea Time with Tech Marketing Leaders is created by MKG Marketing . We make every impression count. Want to spill more marketing and brand tea with our guest? Connect with Anita Moorthy on LinkedIn . Click here to watch a video of this episode.…

Tea Time With Tech Marketing Leaders

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The Art of Aligning Sales and Marketing: Insights from Clark Barron 1:08:32

29 weeks тому1:08:32

1:08:32

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy. Ronin Clark Barron on LinkedIn…

Tea Time With Tech Marketing Leaders

1
Building Trust in Complex Buyer Journeys: Insights from Heidi Joy Tretheway 59:42

29 weeks тому59:42

59:42

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy. Heidi Joy Tretheway on LinkedIn…

Tea Time With Tech Marketing Leaders

1
Building Trust and Credibility Through Innovative Marketing Strategies 1:00:52

31 weeks тому1:00:52

1:00:52

Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships. Isoflow Anri du Toit on LinkedIn…

Tea Time With Tech Marketing Leaders

1
Nadia Milani: How Marketing Can Contribute To Achieving Business Goals 1:00:41

31 weeks тому1:00:41