))
The Rise and Fall of the Beloved Beer Ball
Manage episode 400771775 series 3517423
Вміст надано VinePair. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією VinePair або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In the mid-’70s, as the Light Beer Wars were starting to heat up, a family-run brewery in central New York called F.X. Matt — one of the nation’s oldest, and still running to this very day — came up with a wild new packaging format for its beers. It was bold. It was bizarre. It was… balls? That's right. Big, translucent plastic spheres full of 5.16 gallons of Matt’s Premium Lager. Part keg party, part party trick, F.X. Matt’s beer balls were all the rage in the Eighties, and soon drew competition from local rivals and national heavyweights alike. Joining Taplines today to talk about beer balls and so much more is fourth-generation Matt and president of the brewery that bears his family name Fred Matt. Don't forget to like, review, and subscribe!
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
46 епізодів
Поширити
