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How Budweiser's Iconic 'Whassup!' Ad Went Down
Manage episode 417010952 series 3517423
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In 1999, Vinny Warren was working at Chicago ad firm DDB and on the hunt for a hit idea for a Super Bowl spot for his client, Budweiser. The King of Beers was still selling better than Bud Light at that point, but just barely, and August Busch IV had been handed the reigns to rejuvenate the flagging flagship with a fresh new creative vision. As it turned out, Warren had just the thing. The short comedy sketch he stumbled across would eventually become the basis for "Whassup!", one of the most celebrated and successful beer ads of all time. It didn’t stanch Bud’s slide, because nothing could. But the ad and its follow-ups entered the phrase firmly into the American cultural vocabulary and was elected to the advertising industry’s Hall of Fame a few short years later. Here's how it all went down. Don't forget to like, review, and subscribe!
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