Femtech – a niche term for a mainstream market?

Talking Tech – The Nordic View

In today’s episode, we’re going to talk about the future of femtech. Even though the term was created only a few years back, femtech has for sure been the buzzword of the tech scene in 2020. Femtech is estimated to become a 50 billion dollar industry by 2025, but is it truly becoming mainstream? Will femtechs be accepted by doctors and hospitals and what would it require? Do the Nordics have a particular role to play in femtech? What about mentech - why aren’t we seeing more startups and VC deals around men’s sexual health? Investors from Maki.vc, Heartcore Capital and EQT are joined by the founder of Alva Health, a menopause platform, to analyze the femtech space and the obstacles it needs to overcome to truly reach the masses. This is a longer one so here's the agenda to help you out: 1) Is femtech really becoming mainstream? 2) 5:37 Navigating cooperation with the medical establishment 3) 18:35 Tech needs to understand female issues 4) 40:16 How much longer do we need to use the label “femtech”?