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#243 How To Sell A Technical Product
Manage episode 393655462 series 2952090
Вміст надано Dancho Dimkov. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Dancho Dimkov або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Today, we're diving into the world of selling technical products. Based on my recent gig mentoring agri-tech startups, I share some secrets on how to get results when your sales pitch involves complex technicalities.
Sharing my real-life example with a consultancy selling agile frameworks, I have some great insights about the challenges faced by sales teams that lack strong technical backgrounds. Here's the thing! Instead of selling directly to tech experts, I suggest a CEO-focused strategy. But, what is a CEO-focused strategy? Tune in to find out and have a new perspective on technical sales. It's a game-changer, trust me! 😉 Cheers, and let's make 2024 epic! 🚀🍻
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