Atypical Ep 7: Responsible Beauty

Sustainability Defined

Happy April Definers! We’re back this month with a special bonus episode about P&G Responsible Beauty, sponsored by Procter & Gamble (P&G). Through Responsible Beauty, P&G has committed to being a positive force for beauty in the world as they work to create a more sustainable, inclusive, and resilient future for all.

In this episode, we have a “beautiful” conversation with John Scarchilli, Director, Procter & Gamble Hair Care, Scientific Communications, about how brands like Herbal Essences, Head & Shoulders and Olay are building sustainability into superior product designs, leveraging P&G’s Responsible Beauty principles. We cover everything from responsible sourcing, to the reduction of virgin plastic use, inclusive design and more. Hope you’ll take a listen!

-------

Sustainability Defined is the podcast that defines sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode.

We have divided our organizational tree into the following seven sectors:

Energy

Cities

Natural Environment

Transportation

Business

Policy

Social

Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means.