93. Managing Downturns in Sales

Susan Nethercote Studio Insider Art Podcast

Hi and welcome to episode 93 of the studio insider art podcast. Have you been experiencing a downturn in art sales over the past few months? It’s something that Steph and I have both been experiencing, so we’re wondering if other artists out there, particularly in Australia, are experiencing this too?

In many ways, this is not surprising to us, given that we have only just come out of two years of lockdown where we live. Our capital Melbourne has been the most locked-down city in the world, and we can see how this has really affected mental health on a mass level in our state and consequently people’s desire and financial ability to buy art.

As often happens to creatives, when our work stops selling, we can tend to take this a bit personally and start telling ourselves all kinds of stories, true and imagined, about why this may be the case. And for each of us, that has been a bit of a journey over the past few months. Join us as we dive deep into how we are managing these times when we find ourselves valuing our worth by how much we are, or are not, selling.

In this episode, we talked about:

• How the pandemic has brought down sales to a halt for art business and artists
• Effects of the pandemic on my art business
• How we should pause and acknowledge that we are lucky to be alive and enjoy the small things - just be happy and not hustling all the time
• Lessons pandemic has given us
• How Steph and I cope up with the pandemic
• And MUCH MORE!

Links:

Susan Nethercote:

Suse's Instagram

Suse's Facebook

Suse's education website

Suse's art website

Suse’s jigsaw puzzles

Steph Wallace

Steph’s Instagram

Steph’s Website