))
S1E08 - Matt Staudt: Growing Niche Podcasts and Launching 300+ Shows at iHeartRadio
Manage episode 303813711 series 2990372
Вміст надано Supercast. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Supercast або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we’re having a conversation with the Nicest Guy in Podcasting!
Matt Staudt is the President of Jamstreet Media, a premium podcast production company based in LA that creates original podcasts for brands and the entertainment industry. With previous experience as a Morning Show radio host to the Founding Director of Content at Stitcher and launching 300+ podcasts at iHeartRadio, Matty's a true pioneer in the podcasting industry, as well as being a passionate teacher. He created the nation's first university-level podcasting department for the Academy of Art University in San Francisco.
Whether it's developing original shows, coaching talent, or planning podcast strategy for hundreds of shows at once, Matty's a wealth of experience.
We talked about:
- Growing a podcast on a scrappy budget: what are the key levers?
- Podcast mission statements and why you might fail without one
- The Matty Staudt Formula for a successful podcast using the 3 E’s
- Why niche podcasts are more powerful than celebrity shows
Enjoy!
In the premium episode, we do a real life coaching session and get in the hot seat as Matt critiques our own show Supercasters. Don’t miss the teardown! Listen by subscribing to the Supercasters premium feed.
Timestamps
- 1:38 Matt's obsession with radio and swearing on air
- 3:29 Joining Stitcher leading content
- 5:57 The genres that were doing well in podcasting during Stitcher's start
- 7:41 "I could do whatever I wanted with podcasts" Matt's role at Stitcher
- 9:02 Speaking radio and podcasting, and the limits of radio
- 10:35 The potential of radio talent in podcasting
- 12:03 Starting up Jamstreet Media
- 14:22 Meeting Joe Pistone, Vanessa Mdee and other amazing hosts
- 17:40 What Matt is looking for in a successful podcast
- 20:20 Always start with a mission statement
- 21:42 The key levers to growing a podcast
- 23:34 How Jamstreet Media taps into communities and community owners
- 25:36 Celebrity podcasts won't last long
- 27:49 The power of local niche podcasts
- 28:45 Covering diverse and local voices
- 32:02 The future of podcast monetization according to Matt Staudt
Links
Jamstreet Media Instagram
31 епізодів
Поширити
