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Dread doing Ideal Client Avatar (ICA) work? Try this instead...
Manage episode 308387193 series 2846104
Вміст надано Success and the Shy Girl and The Shy Girl. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Success and the Shy Girl and The Shy Girl або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
It's not a secret that getting clear on your niche is a great way to get ahead in your business - both from a content perspective and from a sales perspective.
It's also no secret that most people define their niche with a single client avatar at the centre of that niche.
But...is Ideal Client Avatar (ICA) work really the best way to get your message or products to the right people? Hey - if it's working for you, then yes it is!
However - for a lot of entrepreneurs (maybe you included), it's either too narrow or too frustrating to define a single ICA. That's where the Ideal Target Audience (ITA) comes in.
In this 10 with Jen segment, you'll hear:
- why we ditched ICA work and now work within the ITA model
- what the ITA model is and how it is a more wholistic approach than the ICA model
- the 3 circles that make up the ITA model
- how the ITA model helps to define who you're talking to (your ICA) with your content in any circumstance
- why not every ITA or ICA prompt will matter to your unique audience
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