Why the Subscription Experience is Just as Important as your Product

Subscription Radio

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Taja Dockendorf, founder and creative director of Pulp + Wire, knows the ins and outs of creative marketing strategies. If you want your product to stand out in the online retail world, you have to give your customer not only a great product, but a great overall buying experience. Everything from advertising to the packaging to your loyalty rewards contribute to the customer’s experience with your product. On this episode of Subscription Radio, Taja and Ben talk through strategies to create loyal customers for life. Taja explains how to add value to the customer experience, grow your brand past the $5 million mark, and make the most of your metrics.

Show Topics

Design with the customer experience in mind
Add value with small surprises
Keep people interested
Utilize social media
Trust the people you hire
Don’t get too close to the process
Look at the metrics
Let people choose for themselves
Know what your consumer is looking for
Give people the rewards they want

Show Links

Check out Pulp + Wire
Connect with Taja Dockendorf on LinkedIn or Twitter
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter

37 епізодів

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands