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Developing effective ad testing frameworks & the role of AI
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Manage episode 359997046 series 2997512
Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure.
Landon Shaw, the co-founder of SweatPants Agency, lays out his roadmap for developing effective Facebook ad testing frameworks and how AI can streamline the process.
Key points covered:
- Getting the most statistical significance for individual variables
- Determining testing structure based on the spending preference
- Leveraging AI for efficiency and added value
Show Links
- Check out SweatPants Agency
- Follow Landon Shaw on LinkedIn
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 епізодів
Архівні серії ("Канал неактуальний" status)
When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
Why? Канал неактуальний status. Нашим серверам не вдалося отримати доступ до каналу подкасту протягом тривалого періоду часу.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 359997046 series 2997512
Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure.
Landon Shaw, the co-founder of SweatPants Agency, lays out his roadmap for developing effective Facebook ad testing frameworks and how AI can streamline the process.
Key points covered:
- Getting the most statistical significance for individual variables
- Determining testing structure based on the spending preference
- Leveraging AI for efficiency and added value
Show Links
- Check out SweatPants Agency
- Follow Landon Shaw on LinkedIn
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 епізодів
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