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Вміст надано Dee Boswell-Buck. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Dee Boswell-Buck або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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))
The Website Formula Every Women-led Business Needs To Know To Thrive Online
Manage episode 308457136 series 2906631
Вміст надано Dee Boswell-Buck. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Dee Boswell-Buck або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”
—Rachel Di
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.
If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!
Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.
It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.
Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!
Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.
Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...
In this episode, you’ll discover:
- The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
- Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
- How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!
If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!
Highlights:
00:41Rachel’s journey: Full-time to fractional support to bold business owner!
06:23The right fit: Who do you serve?
08:10Motivation: Supporting women-led businesses
09:16From lockdown to slow down
11:30Invest in your website
14:26Collaborate with your community
16:49Health, navigation & security
18:02Call to action!
19:19Visual identity
20:26The Unicorn’s Guide to Branding
22:20Experience & expertise = priceless (time saved)
25:17To blog, or not to blog?
29:57Maintain, optimize & market your website!
32:58Unicorn Geek: Packages, training & resource library
34:32Connect with Rachel!
Links:
https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 епізодів
Поширити
Manage episode 308457136 series 2906631
Вміст надано Dee Boswell-Buck. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Dee Boswell-Buck або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”
—Rachel Di
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.
If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!
Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.
It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.
Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!
Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.
Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...
In this episode, you’ll discover:
- The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
- Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
- How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!
If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!
Highlights:
00:41Rachel’s journey: Full-time to fractional support to bold business owner!
06:23The right fit: Who do you serve?
08:10Motivation: Supporting women-led businesses
09:16From lockdown to slow down
11:30Invest in your website
14:26Collaborate with your community
16:49Health, navigation & security
18:02Call to action!
19:19Visual identity
20:26The Unicorn’s Guide to Branding
22:20Experience & expertise = priceless (time saved)
25:17To blog, or not to blog?
29:57Maintain, optimize & market your website!
32:58Unicorn Geek: Packages, training & resource library
34:32Connect with Rachel!
Links:
https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 епізодів
Усі епізоди
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Схожі до Strategize Your Business Online with Dee Boswell-Buck
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Переходьте в офлайн за допомогою програми Player FM !
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