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From zero to holiday let hero: How one STR owner built a 70% direct booking business (with no marketing experience!)
Manage episode 428141273 series 3585553
Вміст надано Yapstone and Nihal Salah. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Yapstone and Nihal Salah або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of STR Booked, Nihal Salah chats with Maggie Mitchell, a short-term rental owner who's achieved remarkable success with her two properties on the Isle of Skye, Scotland. Maggie shares her journey from novice to expert, detailing how she built a thriving business with 70% direct bookings in less than four years, despite having no marketing background.
Key topics include:
- Maggie's accidental entry into the holiday let industry
- Challenges of remote property management
- Building an effective direct booking strategy
- Finding and retaining quality staff
- Leveraging technology and guidebooks
- Creating personalised guest experiences
- Adapting to evolving guest expectations
Learn how Maggie's passion for Scotland's landscapes and commitment to exceptional service have driven her success in the competitive world of short-term rentals.
Find out more about Maggie's beautiful properties here:
www.chasingthemoonskye.com
www.elysiumskye.com
If you'd like to be a guest on STR Book:ed, email us at marketing@yapstone.com.
STR Book:ed is powered by Yapstone, payment processing for short-term vacation rentals.
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