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Marketing - Zig when others zag
Manage episode 463314426 series 3154733
Вміст надано Codebreak. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Codebreak або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this lively episode, Martha and Joel dive into a mix of quirky topics and actionable insights. From the curious world of mouth taping to the Loch Ness Monster, and the challenges of chasing trends in marketing, they bring humor and wisdom to the table. Joel reflects on the pitfalls of jumping on every viral bandwagon, while Martha shares her views on timeless marketing strategies and personal branding. Along the way, the duo reminisces about '90s pop
culture and poke fun at social media trends. Whether you're here for a laugh, some marketing tips, or a bit of both, this episode is sure to entertain and educate.
Key Takeaways
- Avoiding Trend Fatigue in Marketing: By the time a trend becomes mainstream, it’s often too late to capitalise on it. The key is to focus on strategies that align with your brand and goals rather than chasing fleeting virality.
- Timeless Marketing Strategies: Direct mail campaigns, lead magnets, and nurturing sequences remain effective, especially compared to jumping on trends without a clear strategy.
- Vanity Metrics vs. Real Impact: High follower counts or viral content mean little without tangible results like engagement and conversions.
- Social Media and Brand Alignment: Stay authentic to your brand's values on social media, and avoid polarising content that could alienate your audience.
- Generational References and Humor: Joel and Martha share nostalgic moments from the '90s and '80s, providing a fun trip down memory lane while connecting it to their themes.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
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