FOOD: From plant-based meat to killing traditional recipes w/ Plant Jammer founder and CEO Michael Haase

Startup Stories: Entrepreneurship Education & Startup Training by Europe’s Founders

This episode brings us together with Michael Haase from Plant Jammer, a startup that helps you empty your fridge with the best plant-based recipes and and also helps you stop food waste. Imagine the following situations… You are coming home after a long day at work. You open the fridge and you see some carrots, half an apple, soy sauce and mushrooms. What now? You found a nice cheap cauliflower in the supermarket, but don’t know what to do with it Your food is too salty, and you don’t know how to fix it These are just some of the situations that have made me give up and order take out, but it doesn’t have to be that way. Plant Jammer offers a variety of great features like Food Pairing, the GastroWheel and the Balancer that target the problems I mentioned before. The team has a free mobile app with over 30k active users and 3 mio recipes, and for those of you with higher goals, the app lets you upgrade to PRIME which will get you nutritional target setting and tracking as well as additional meal planning features. Having Michael on the show was a delight and I learned a lot from our conversation, which is why I’m super excited to share this conversation with all of you today. Enjoy! IF YOU LIKED THIS EPISODE, GIVE US A FIVE STAR REVIEW ON APPLE PODCAST. We covered the following topics: PROBLEM - SOLUTION - FIT What was the initial idea and how did he test that there were people with a need? What was the first step he took when he decided to do this? How much time did it take him to build his MVP? How did he get his first users? RETENTION How did they manage to get to 30’000 active users and 3 mio recipes? PERSONAL STARTUP ADVICE What's one thing Michael did really badly while working on his startup? What's one thing Michael did really well while working on his startup? If he could put one message on a billboard to get to millions or billions of people, what would it be? What's something crazy he believes that nobody else around him believes? IF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE